This morning I heard a report by Krebs formerly of CISA,
the government arm monitoring internet threats.
It reminded me of a Krebs on Security
report of FBI citing
a Linkedin impersonation scam relating to job offers
article provides signs to note that include:
- offers where interviews are not conducted in-person or
virtually in a secure video realm
- candidates are contacted with non-company email or
- candidates are required to acquire or purchase start-up
equipment from the company
- candidates are required to sponsor or pay upfront background
investigations or screening
- candidates are requested to provide credit card information
- potential employers send a specific contract to physically sign
that asks for personal information
- the company does not post job posting on its website that appears
on job boards
- recruiters or managers in the company profiles are absent on
the job board, or the profile does not match the responsibility
This could be valuable know how in this internet-rich environment.
An email reached me about changing career paths
[from Zackary Crockett].
I will try to find a viable link
This can happen to many of us who are trained as
a scientist where technology takes a
hockey-stick-like shift in what methods and areas
of expertise are favored and successful.
Your mindset is your key to success, I can attest.
After grad school, I desired to apply myself to an
area where “the rubber meets the road”, practical
areas– To work in industry
After doing this for several decades, in electrochemistry,
applied solid state and polymer chemistry, photography,
statistics, I learned from a national lab researcher that
later in his career he sought areas where he noticed “gaps”
where he could bring knowledge and experience to bear.
It was a deciding moment. My targets changed.
One area that is not mentioned in the Crockett story is
changes in your health and outlook, as our careers
extend and our “perceived expertise” and creativity
might not fit our roles. Nonetheless, I recommend the
article for it may help you.
Read a purposeful NYTimes articel by Charlette Cowles
that point out what professionals can and should do
in Linkedin to help you meet your goals.
In a typical fashion for community networks, she lists
this Microsoft acquisition urges members to remain
active, whatever their current and future situation.
She advises to include true representative entries
into sections– photo, skills, certifications, active
networking, practice interviews, …
As mentioned in the last post, something that may be of interest
is for us chemists to learn about our heritage, our familial
My Academic Genealogy follows the academic paths of my
senior thesis adviser, Bob Alendoerfer, from SUNY Buffalo, and
Ernest Grunwald, doctoral thesis adviser from Brandeis University.
My career path information is provided in the Linkedin.com
Also, my career path found me involved in a number of
projects and departments for Esso Research/Exxon Research/
ExxonMobil and Polaroid Corporations, the University of
Connecticut Chemistry Department, and as a career
consultant/workshop presenter for American Chemical
-Advanced Battery Project Zinc Bromine Flow Batteries
co-workers: Bhaskara M. L. Rao, Paul Malachesky, Richard
Bellows, Tom Whitney, Augie Venero
Lithium Ion Batteries
co-workers: B. M. L. Rao, M. Stan Whittingham, Bob Hamlen,
Joe Shropshire, Bob Thomas, Al Groman
-Solar Photovoltaic Project: Polycrystalline Silicon - Solar
co-workers: Jim Amick, Paul Maruska, Tom Feng, Amal Ghosh
-Shear Thickening Fluid Technology for Oilfield Problems
co-workers: Don Siano, Evelyn Drake
Negative Manufacturing: Silver Halide Emulsion Production
co-workers: Ed Brandenburg, Bob Woeller, Mike Riebe,
co-workers: John Cabral, Jackie Pires, Jack Horrigan, Nimi
Natan, Sandy Levine, Don Preissler
Six Sigma Projects
co-workers: Chuck Page, , Brad Pires, Barry Mahoney,
Freeman Chen, Emil Cuiczak, Mike Young,
Bonnie Ferreira, Project Bridge Teachers
Health, Environmental And Safety
co-workers: Dick Chandler, Dave Morreale, Mike Walters,
Sean Riley, John LeFevbre, Tony Pisano, Dick
University of Connecticut
Department of Chemistry
Colleagues. collaborators: Amy Howell, Steve Suib, Patrick
Gordon, Doug Adamson, Marisha Godek,
Chris Eustace, Brenda Eustace, Lisa Balbes
You are in a faster evolving situation, Readers, than even a
decade ago. Besides needing to learn the latest and critical
tools, trends and factoids of chemistry, biology, physics,
geology, math, statistics and software, the digital world is
transforming at an alarming, hard to keep track of pace.
Eight critical elements for your online presence include:
- your personal information
, including purchases,
apps used, websites visited are critical to accumulators.
- delete unused apps
- review spp permissions, keep them current
What do you share and post online? Avoid exposing
photos, security settings, banking-investment-biometric
data and log-ins
- With your associations changing your social networks,
friends and contact lists will evolve. Periodically review.
- Post only about others as you would have them post
Have an action plan for infections and malware. [I
regularly purchase AV software, but also use my home
owners insurance rider for computer issues
- use multiple passwords
- check your social media privacy setting; they change and
are different on different devices
- check for https:// and tools
2. Personal websites
It is incumbent on nearly all readers to consider and continuously
update their personal website
. It is not a resume or CV and
offers things outside your professional boundary and deeper
meaning of you (In mine I list my genetic genealogy and my
professional academic genealogy.)
Whether you are a student, post-doc or employed in
industry, government or academia, the internet is the leading
element now in marketing. It is both”push and pull,”requires
that technical professionals become a student of the continuously
evolving discipline of marketing
In the digital age, it is replete with the expansion of uses. Mobile
tools are personal assistants in too many to name ways. It includes
remote control of simple and complex devices. Research tools.
Digital tools permit visualization and simulations. Computational
power incorporates statistics.
- from an early age, engage and pursue beneficial uses and solutions
to practical problems. Learn from others.
- practically bring statistics into your daily, professional and practical
existence. Others are doing it to you.
5. Networking and Communication
6. Chemical Information and Government Resources.
Too often academic institutions seek originality and avoid
resources that are publicly available. It can be a missing
link to discovering or disproving hypotheses.
- explore how Chemical Information resources can work for you.
- Federal resources and reports are available through databases and search tools
Many societies and commercial publishing firms have been the
mainstay of scientific and technical publication the 20th century.
It is steared by technical reviewers and editors.
The 21st century sees the Internet providing free, open
access publication that is overtaking slow to evolve print
organizations. Textbooks are fair game.
Say, you have strong technical writing skills in English.
Say, you have time (more than 4 hours a day) and credentials
that clearly show proven skills in improving technical
Well, there is a need, that some societies promote, is available
It is an interesting avocation for some, but I am not advocating
it. As I contacted an excellent technical writer to seek her
“take” on this proposal. As an article by Joanne Chen
while many people look at on-site reviews for determining
a purchase decision, objective assessment from a trusted
colleague will do better for you.
of her noteworthy comments. The remuneration is sub-standard,
sometimes it is not equitable and not timely, the feedback on
performance can seem arbitrary, without recourse.. Other,
She wisely points out that payment in advance and individual
contracts with stated expectations can avoid many troubles.
Lydia Dishman wrote in Fast Company: “The need exists for a
summary of professional achievements, preferably verifiable
and hinting at what a person might be like to work with.” Though
a delivery system for this information is bound to change.
Accompanying this future seeking view is some controversy
for first time resume writers, career changers and job-hoppers who
seek growth in low growth environments. The overall history,
author Dishman chronicles, includes da Vinci’s ten point ability
list in a letter to Sforza about painting the Last Supper, the French
word origin of personal summary of job skills, and changes in
sections and information to include and/or drop based on length,
format (using PCs and programs).
She suggests Linkedin is hastening an irrelevance. At least nearly
nine-tenths of recruiters seek out the contents and sections of your
profile. What is problematic is job titles, despite the advances
in keyword matching, full expedited listing of accomplishments
(often via links to documentation), and detail often not possible
in hardcopy forms.
With so many possible applicants, time is a premium in making
appropriate decisions without bias.
It is highly recommended that you create and seek out best
practices in digital formats, which Linkedin leads.
Academic positions still do not favor the use of digital forms,
Three things have come to my attention. One was a recent
graduate’s interest in a consulting firm position. So we
have been in discussion about how she might prepare for
developing her cover letter, resume and other documents.
A second item relates to an important technical area that
Bill Gates has indicated demands more attention– preparing
Finally, an interesting letter to the editor in CEN by
Professor Adam Heller talks about mitigation work
needed to deal with the growing global warming threat
we all face. I note this because Adam has always been
at the forefront of where technology needs are…lithium
batteries, lasers, biomedical devices and more.
The initial volley involved getting information on the company,
seeing the job description and related information from
insiders and Glassdoor.com. As is found from many of
- desire blending information technology and management
- recently graduated from top institution with credentials
- skilled and experience with using software and developing
learning tools in C++, Java, C# and other platforms
- demonstrates outstanding communication skills in all phases
So this provides some hints about important things to include
in application documents. But we do need to go further. Using
Linkedin, and the firm’s website we can learn more about
the kinds of project areas and notable citations. One citation
came up about a highly touted recent book on consulting that
the CEO wrote. Probably would be good to pick up.
Then, consider making use of your network to glean other
useful information and tactics to allow you to stand out, like.
the name of the recruiter to send things to.
PREPARE FOR NEXT PANDEMIC
In a recent ScienceAlert post Bill Gates talked about an
area of high need. Gates told of a simulated disease
spread model of a flu borne pathogen. It would create
devastating consequences that we are not prepared for.
Strategies and organizations need to be formed to
identify the mode and source and rapidly develop
mobile operations to isolate, treat and inoculate larger
populations. This is long range thinking well beyond
the fiscal and election cycles that should be of interest
to technical professionals interested in being part of
something larger than themselves and making a difference.
In a Letter to the Editor of C&EN on April 30,
A. Heller wrote of the high need to report in their
pages the critical need for scientific research to
develop and test strategies to global warming
catastrophes the earth faces.
Where C&EN fills its pages with alternate energy
and conservation, these are “tip of the iceberg”
solutions. Trends point to global wealth and the resulting
use of resources without sustainable management as
the dominating input for continued earth warming
in addition to a series of unintended consequences of
loss of ice caps, changing climate patterns and severe
natural events in tropical areas.
Work on Geochemical approaches is needed and
has to be reported in C&EN and to the wider
While Pier Forni leads the way, I believe, in helping us
see civil behavior in organizations and different
situations, the updated Emily Post book adds some
useful suggestions for what your digital profile includes
and pointing out problem areas.
Post indicates what each professional should consider
as components of their digital profile. Update each
regularly and keep them consistent..
* complete and update Linkedin profile, with
* have a well maintained blog and website
* have links to published content in your name
* list membership on boards, charitable/ educational
groups and organizations
* include awards and achievements
* cite positive press
Just having a solid digital profile is not enough. Be
aware of potential trouble areas, like:
* privacy protections on Facebook
* uncensored, overly personal
or controversial history
* less than flattering photos tagged to your name
* old media that does not reflect who you are now
* unflattering press
Search your name and some name alternatives
Social Networking Tips
1. Online privacy is an illusion. Just about everything has
a digital fingerprint.
2. Think twice about offering negative criticism online.
Can be easily misinterpreted, especially in the absence
of facial expression, tone of voice
or nonverbal cues…
3. Opinions will be formed on everything you post and
much can be taken out of context.
4. You bear responsibility for online image
A respected colleague of mine, Christine Kelly
points out that much thought should be devoted
before you send your application for a position
There are several aspects to knowing yourself and
how you can present yourself to prospective employers.
they might fit into each organization’s culture.
MUSTS AND WANTS
The job description can be a help in describing what
successful candidates will bring to the organization.
I like her dividing job descriptions into short and long.
In the long ones observe the location and number of
mentions of key skills (note the keywords used and
employ them in your documents). In short ones, examine
Linkedin for people who have similar titles to see what
skills they list and what accomplishments they summarize.
Study the website for detail.
Above all, research via your network, including
Every interaction with every representative is part
of their interview of you. Christine points out in the
screening interview or information interviews
act and present yourself professionally.
In all interactions, virtual, visual, oral and in writing,
your future employer is interested in what you have
to offer. In discussions, listen carefully to the questions
of what people are seeking to learn and respond to
their queries. However, remain positive and phrase
negatives in ways that show your creativity and ability
to progress and learn from failure.
Do practice interviews. Anticipate and write out
answers you can use. Ask for feedback from
Industrial positions are often the description I hear
from PhDs and post-doctoral fellow. Honestly,
these professionals seek a position as a scientist or
engineer in business. That means ironically that
they need to project a profit motive or problem
solving motivation in their background and interests.
As you probably know recruiters are bombarded
with a large number of public relations packages.
So they use many times either a screening routine
or software ATS for uploaded documents that screen
the packages for keywords and words in context.
The recent issue of Money magazine has an article
Kristin Bahler. I agree with many of the concepts
yet the interpretation is significantly different for
professionals with several years of experience.
Bahler presents things that business might be
expecting for recent BS candidates. It is altogether
different for Post-doctoral fellows in terms of content.
For them, there is a need to convert an uninterested
reader to an interested professional reader. Thus,
critical information about what professionals are
expected to do need to be incorporated, like
- ability and experience in a fast paced environment
- experience winning grants writing proposals for
- managing budgets and negotiating experiences
How do you represent this if you are a post doc with
more than a couple of years experience?
Consider creating a new addendum for your resume
package called a “List of Projects” where you list
project work, areas of leadership responsibility
(often outside the technical realm) and interesting
projects that required you to do the extraordinary.
Some mention of List of Projects might be presented
in your Linkedin profile (which must be up to date)
and your web-page (which leading post docs will
have for an internet presence.).
Another conversation might address internationals
seeking employment in US. So often, Visa issues
cloud their futures. One of the questions they might
pose during their post doc is to ascertain if the
sponsoring organization will sponsor their visa
application. The range of potential employers is
limited if their Visa situation is problematic. Can
they seek employment in a start up for which they
are well qualified? Since start ups can fail and make
them need to fall back on a back up job search,
sponsorship can be lost.
It seems imperative to seek employment in large
organizations or government institutions where
the visa can be obtained with commonly more
What might a post-doctoral application contain:
-resume (with reference to Linkedin profile)
-list of references (not part of resume)
-list of publications, patents and presentations
-list of projects
easy to read, error-free, neat looking,
When do you start advising workers, employees, staff
and visitors about safety?
Are you looking out for your own safety and the safety
of others in your environment– present intentionally or
presents an important topic for discussion, as it
should, being a leader in the field. Safety takes on a larger
dimension when robotics and automation is involved.
Going one step further, safety when dealing with infectious
diseases and disease investigations…
Going even further, safety for military and police in challenging
zones of chemical or biological warfare.
Scientists need to be aware and take a leadership role in
personal protection of all kinds. See
Roles Responsibilities - [job opportunities, training]
- monitor trends in injuries associated with robotics technologies;
- evaluate robotics technologies as sources of, and interventions for, workplace injuries and illnesses;
- establish risk profiles of robotic workplaces;
- identify research needs and conduct studies to improve the safety, health, and well-being of humans working with robots and robotic technologies;
- support the development and adoption of consensus safety standards; and
- develop and communicate best practices, guidance and training for safe interactions between human workers and robots/robotics technology
We recently observed close friends living in CA who lost
their home and most of its contents to wildfires. Another
friend was overtaken by back pain making it difficult to
work. A third friend lost her husband suddenly.
This entry offers some ideas for actions you can do
at separate stages in your career.
- monitor daily your credit card and financial records,
noting unusual events. Have an action plan ready–
phones or cars
. Don’t wait for the unfortunate event to happen–
have paid up insurance, contact numbers organized,
detailed information to provide
- record retention file guidance retention
1 year: payroll stubs, bill statements
6 years: income tax records and related forms
7 years: critical slips, statements and cancelled checks
Permanent: investment records, pension papers, insurance
policies, contracts, personal- birth certificates, military,
marriage, divorce, adoption, naturalization and citizenship
- always enroll in substantial disability insurance
- continue all the early career record-keeping
- formulate a document location spreadsheet, what is in
your safety deposit box
- have a list of people and institutions with their contact
information for banks, brokerages, lawyers, physicians
- formulate a will, powers of attorney, and care for
children: instructions who would raise them in your
- organize important family photos, papers and records
CLOSE TO RETIREMENT
- visit trust attorneys and determine who you would like
to represent you
- interview and work with a financial adviser
- organize a checklist for what to do when a loved one
dies [see comment]
We can gain insights into various career paths by interrogating
other fields and applying their approaches and findings.
In reading some Native American history
, the contrast in
the sense of the meaning of time was offered [James Wilson,The Earth Shall Weep
]. The cultural driven Indian nations
regarded time as cyclical returning to seasonal interludes,
whereas European cultures brought in a linear perspective of
distant past-past- present-future. The European culture sliced
time up into eras and time spans and measured time with
smaller and smaller intervals.
Taking a wider view, Lisa Randall [Astrophysicist] discusses
the critical notion of “scale” which informs Physicists the range
of lengths, time intervals, or energies that are relevant for any
particular investigation and is critical to the understanding of
By partitioning the universe into different comprehensible
sizes we learn that the laws of physics that work best are not
necessarily the same for all processes. Indeed the degree of
of precision you desire determines the scales you choose.
For a given problem we use an “effective theory.” This points
out the concept that the month-day-hour-second-nanosecond is
just a cultural interpretation of celestial observations from
which it was derived and the world as different cultures displays
“scales” describing different “effective theories.”
Do not expect your scale to be uniformly applicable for all
problems. Science offers an evolving body of knowledge, as old
ideas get incorporated into more fundamental theories and science
proceeds with uncertainty at the edges.
As humans, we find shortcuts almost part of our nature. So
a decade ago exomes [shortened genome sequences] were sought
in clinical investigations of mendelian disorder studies. They
offered lower cost approaches. This hypothesis more likely
confirmed that shortcuts more often lead to incomplete or wrong
directions as biological systems are complex.
routine as just another tool as researchers dive into germline
genome editing. Dozens of organizations want to fully weigh
in on public funding to repair a germline mutation in human
embryos [9-1-17, GENengnews.com]. Then, alternate approaches
such as mouse models
might be oversimplistic in expecting
organism wide duplication.
This points to Lisa Randall’s observation that leadership
needs to push forward in asking the right questions, defining
the real problems, and identifying promising routes to
progress by solving smaller issues which turn out to be
clues to the bigger issues.
ANALYST SALARIES AND COMPANIESLC/GC
completed and published a 2017 salary survey and
company listing that job seekers in the chemical analyst
career track will use.
Visiting an experienced technical professional, I asked
how he would help people who are thinking of a consulting
career.. He gave me a text by William Cohen, “How to
Make it big as a Consultant.” Then we discussed some things.
The Cohen book was more than 30 years old and did not
include any Internet related nor association-network approaches.
In Cohen are listed direct methods for contacting customers–
1- direct mail
2- cold calls
3- direct response ads
4- directories and yellow pages
5- former employees and directors.
So he does not get into push pull marketing so much in the
Internet age. It all seems to be “push” marketing. It is
confirmed by the “indirect methods”…
a- speaking to groups
c- professional associations
d- articles and books
e- letters to editors
f- teach a course and lead a seminar
g- public releases and broadcast releases.
These are all still applicable, but likely not relevant!
Clearly having a proactive web page, linkedin page and
pull marketing strategy is not known in 1985 when the
It is not an easy task and one that evolves rapidly.
Now there is something in addition to learn from this
exercise….check the publication date of the book, and,
see if there is a more recent edition. There is in this
JZ contacted me about preparing for an upcoming
interview and she is concerned about being an
international professional who has pursued her
dreams. She believes –”she does not have the
freedom to choose passion if they are not traditional
career paths. …I have H4 visa (spouse- H1B) and need
sponsorship to work. [Situations are such that I
want] to add income by looking at a job related to my
We corresponded refreshing what we had discussed
in person and in class five years ago as she was making
decisions for her family. The times have changed in
the immigration world since then and that may influence
employment decisions. These can be overcome by
thoughtful preparation, considerate follow through
and win-win comments during the interview..
- your Linkedin.com profile needs to show interest
and express background and experience in the chemical
- Arrange an information interview to re-familiarize
yourself with OSHA, MSDs, and HazWaste and good
laboratory practice with people in the field.
- Develop ~1 min. stories and jot down memory aids
for each bullet in your resume
- Study the company and area around the company.
Look at its website, goggle people, look at Linkedin
profiles for connections.
- Even if the interview is remote or virtual, dress as
if you were visiting the site. Plan to be prepared a
reasonable time in advance.
- Write down critical questions you wish to ask, Like:
What is a typical day like?
What are typical analyses and instrumentation used?
What is the safety record of the company?
Who will you be reporting to, who will you replace
and can you learn key information from them?
- Have pen, paper, your documents and a calendar and
- Salary expectation study for range
- Be prepared to offer names and addresses of
references. Contact references in advance asking
if they are available to go to bat for you.
- in the beginning introduce yourself and ask for
introductions of all participants, get correct spelling
and title and addresses (thank you notes)
- hold back from talking about or asking for salary
and visa status before a job offer.
- be ready to express your salary expectations based on
- Dress as if you are on site. Think about safety
shoes and apparel.
- Arrange for no interferences and test out tools
you will use, if remote.
- Near the end, consider offering a test run to work
for a day or week, per diem.
- Near the end, ask “what is the next step in the
- Be ready to follow up on each of their requests. It is
not unusual these days to be tested on pertinent skills
plan to show that you can do them well.
- Check with your references to confirm they have all
they need to work for you.
Over a 30 - 45 year career, most everyone gets relieved of their
position. Sometime it is sudden, other times there are indicators
that some positions will be severed and still other times we are
faced with a choice to stay or leave.
Let me pose that it should be part of our regular personal planning
process that we consider building resilience into our thinking. Create
your personal action plan, keep your options open and know what
your personal goals, musts and wants are.
As much as possible plan so that it is not a total surprise.
contributed a piece offering things to do if you lose
your position. I cannot agree with her more on
1. don’t lose your “cool”, stay calm and manage your emotions
2. personally ask for recommendations from specific individuals
(If someone hesitates at all, or will not provide a good one, move
2a. these days more and more Linkedin recommendations can be
a useful starter in situations where policies limit employees from
3. You should be continually active in your professional network,
also ask references for their network contacts and ideas.
I found Umoh’s thoughts about cleaning up your facebook, online
profiles and photos and comments something that might be easily
Formulate a modifiable plan of action that includes push
, situations where you you meet people
in person and volunteer roles in professional organizations.
Taking shorter term, temporary roles may be a big plus, while
you enroll for unemployment benefits and update your master
resume, targeted resumes for each position and Linkedin
profiles using current keywords for your industry and field.
Consider asking for outplacement services as part of your
that you have signed.
Your circumstances are different than most everyone else’s.
However, we can learn from other professionals’ approaches
if we have a mind to it– that is remain curious, or make up
our minds to be curious.
I can not tell you how beneficial it is to be generous and
thoughtful to people who serve you. They may work for you
individually or be part of an organization. Took time to drive
with our daughter to do some quick shopping where each of
us had our own shopping lists. I watched as she hustled to
put items in our basket, but could not find “just” what I wanted.
Thought to myself, we could find a premium item as a takeout
from a suitable restaurant. So we stopped and purchased the
delectable salad for 2. While waiting we got into a idle time
conversation with the server. We asked if we might get a “short”
cup of coffee while waiting and she cooperatively brought it out
as we continued our conversation. So, as we paid our bill we
asked if we could write a thank you note to management for her
kind and thoughtful service. She did not exactly know, as she
was a summer hire…. She brought out her manager who informed
us how to perform the act online with detailed instructions. Then,
went on to say by doing this in a specific order, she would be
rewarded, he would be rewarded and we would receive a modest
gift certificate online.
Back in our ride home, we chatted about learning from others’
behaviors is such an adult way of developing and improving skills…
especially in an entrepreneurial world.
We used three of Travis Bradberry’s
9 Skills that pay dividends:
asking for help, staying positive and taking initiative. Six other items
knowing yourself (personal self assessment),
know how to say “no”,
knowing to pause and remain quiet, and
determining priorities to do the most important things.
These apply critically to entrepreneurs who either have too much time
on their hands or too little time.
an episodic income stream need to be mindful of:
a. formulate an exit strategy that propels your next direction– musts
and wants for yourself and your current employer as a win-win outcome
b. accumulate reserves and strategize how you can live lean should
events require ‘belt tightening’
c. Set up long term retirement, big purchase, and emergency insurance
accounts and make the necessary contributions (insure matching
contributions can happen and are accessible)
d. Know the rules and double check on the amounts about estimated
taxes. Use an accountant if you are new. Perhaps fall back on
Turbotax, if you have some experience.
e. Read the fine print, consult legal input on the fine print of signed
agreements and understand their implications and recourses.
Recently I have received requests to review resumes and cover
letters for people who have completed several post docs and
wonder what can they do to attract interview attention.
First it was important to realize that they do not see the
changing role of push-pull marketing using on line profiles.
Since online profiles can contain much more information than
resumes and can be accessed in a multiplexed mode, quite often
this is a leading recruiting step. Push marketing is typified by
sending your resume to a recruiter or uploading to a website.
Pull marketing occurs when recruiters review profiles on line.
The online profile needs to be very good and show
communication savvy, while being consistent with your resume.
Second. When I examine the profile/ resume/ cover letter package
I ask for the job description. The exact title [cover letter], job code
[cover letter], and keywords [cover letter, resume, online
profile-Linkedin] need to be listed in the documents. It is critical
since screening is often done by ATS applicant tracking systems.
Third. While the ATS examines the full document, human reviewers
will want to see information that is easy to read, error-free and
specific to the position. Please:
- avoid long paragraphs of information in cover letter or resume
- insert your experience section before education, after you
reach five or more years beyond your last degree.
While it might be very true, statements like the following are
not taken seriously:
‘I believe I am a
quick learner as demonstrated previously where
worked in various fields (materials, analytical and clinical)
papers. I hope my skills and background are a
fit for to satisfy the requirements for the … position. I thank you for
your time and enthusiastically look
forward to hearing from you
soon. ‘ [note too many ‘I’s’– whole letter had >16]
for we know other interpersonal, cultural, and nonverbal
factors can dominate. [Technical skills alone are not enough.]
While the ACS offers good general suggestions about
writing documents, specific situations require outside-the-
- when there is little evidence for scientific accomplishments
via patents and papers, consider creating a List of Projects
addenda that might mention project work on proprietary
material ethically and legally.
- when seeking positions of some authority and responsibility,
providing information in the affiliations or highlights section
or in the cover letter or in the Linkedin profile where you
point out project and team leadership and responsibility
Herbert Simon is credited with recognizing that in a
data rich world what is critical is managing audience
attention. Combined with the attitude that audiences
prefer A I D A, the digital media promoters code…
we lose our focus, disturb our direction and slow our progress.
Leaders of the digital and media organizations realize this
and take advantage of the uninformed. It is critical that
technical professionals understand this and improve the
way we manage ourselves, our colleagues and teams.
The technical world including the chemical enterprises is
dominated by the “attention economy.” Earlier this blog posted
prescribes actions we can take to contain the outside influences
that digital media and devices introduce in his web site:
managing our attention and careers.