Thank you Dr. Patrick Gordon for sharing a helpful
marketing document describing crafting effective
“elevator speeches.” Elevator speeches (or pitches) are
useful tools in the job market as well as in the business
world involved with products and services, where it is
integrated into a strategy.
There were six startling take-aways that helped me
revise my marketing tool, specifically:
1. Target your audience’s needs and reveal the value you
provide. Practice and perfect the wording and timing of
2. Give a couple of specifics of the people you serve or
industries that can benefit.
3. Describe a problem and solution or share a benefit
4. Make it illustrative rather then encyclopedic,
conversational rather than jargon-loaded and memorable
rather than lumped with broad career fields, like organic
chemistry or medicinal chemistry.
5. Perhaps describe your customer’s feelings before
working with you or your product.
6. Perception is everything. I could picture the four
approaches commonly used and clearly see the strengths
of one of them “the attractor.” Less effective are:
“minimizer (I am an analytical chemist.)”,
“rambler (I am an analytical chemist with background in
Don’t overlook the nonverbal communications you use
when delivering your elevator speech. It can make all