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From the Northeastern Section of the ACS, focusing on career management and development
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10/07/13
Entrepreneurs. 9. Mentors, Attitude, Word of Mouth
Filed under: First Year on Job, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 8:53 am

Three items triggered this post on starting your own
business or joining a start-up.  The first was a neat
podcast by Tom Ashbrook on “mentors for a new
career
.”

Tom interviewed experts who mentor or were mentored
by people to start something on their own.  Summing
it up, things to do and expect:
  - don’t go it alone, get mentors and advisers
  - find niche markets and develop an evolving business
plan

  - “location, location, location” will provide a longlasting
advantage
  - it is common that income for start-ups is episodic
lucrative months and shallow months.  Know how you
will manage through this and plan to have failures or
mistakes happen quickly and use them as “teachable
moments,” so you gain from them.

The second is a Photonics Spectra ‘Start-ups Insight
interview of Jan Melles who lists five tips.  Many have
been touched on in previous segments.  He titles the
article Focus on the customer and urges us to develop
a “no matter what, we will succeed” attitude.

The WSJ Accelerators blog points out some truisms
and helpful tips.  At the beginning, the income rate
per hour is lower.  After settling in, the income rate
increases to a steady state.  While paid marketing
helps tell your story, word of mouth revealing satisfaction
and a good product/service speaks volumes. Financial
metrics and a net promoter score of customers
promoters, passives and detractors leads to growth.

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