One of the significant factors to consider in a
job search is:
“does the company’s mission and approach match
your, the job-seeker’s, core needs in a way that gives
you an opportunity to express your passions.”
This is an overarching theme in P. Strunk’s
Boston Globe article, “Being loyal brings a
[Sunday Globe, April 29, 2007, p 10 Boston Works Section.]
This article brings in marketing concepts into
an arena that needs fresh concepts to define and
understand recent behaviors.
Three items to highlight are:
1. loyalty is alive in employees who identify
with a corporate “brand,” as an expression
of our passion
2. wanting to work hard and exceed expectations,
is a result of being a part of something ‘greater
than ourselves.’ We do our best when we
identify with a team or have obligations to a
project beyond ourselves.
3. Working at a career is appealing if
it offers continuous learning, chance to adapt
to situations and application to solve a problem.
Paraphrasing P. Strunk’s closing, she recommends
assessing your identity, determining where your
passions lie. Use your passions to seek
employers where you wish to put a large
amount your energy and effort. This will
allow you to express the modern day
equivalent of loyalty to an employer for whatever
length of time you spend as their employee.