We might not find too many articles in the WSJ on
this topic of sustainability, as it may not coincide with
the free enterprise mantra of growth.
Last week I enjoyed attending Paul Anastas’ presentation
at the Saul G. Cohen Award “Designing a Sustainable
Tomorrow,” where he told stories in a hour presentation
of how the old paradigm that if-we-build-it-they-will-
come chemistry, regardless of unintended
consequences has seen better days. A new paradigm
is needed with increased population and populations
densities and higher living conditions and expectations.
Are we doing the right thing in biofuels, disinfecting
water, and increasing crop yields with chemistry, without
seriously considering the unintended consequences.
Paul Anastas has spearheaded and inspired a 21st
century doctrine going beyond Green Chemistry that
should motivate how we innovate and develop. It is
happening in leading companies and institutions, like
SNNI, Oregon State and Yale.
He talked about biomimicry (geckotape), removing
excess packaging, and deeper understanding of the
cascading problems in the effort to produce things of
long term value, that are renewable, degradable and