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From the Northeastern Section of the ACS, focusing on career management and development
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01/20/13
LinkedIn.com Workshop
Filed under: Networking, Mentoring, Recruiters, Mature professionals, Observ. Trends
Posted by: site admin @ 1:55 pm

Having an organized, keyword-loaded, up-to-date
LinkedIn profile is essential these days in having
jobs find our interest in discussing employment and
project opportunities.

Our profile also allows us a way to asynchronously
remain connected to former colleagues and associates
who may be
   S strategists
   T targets for future opportunities
      technical experts
   A alert partners with whom we work well
   R role models
   S supporters
and consequential strangers .

SETTINGS
At a recent meeting I introduced myself to a marketeer
and author who offered a pertinent workshop on LinkedIn.

He helped by pointing out where to organize and manage
important features  –> the settings directory .
There are several default settings which change if you
move from the basic to a premium service package.
Your Linkedin network is composed of levels where
direct connections are first level.  Your first levels’
connections who are not in your first level are your
second level, and so on.  So with basic service your
connections cannot see your second level email
addresses.  They are enabled if you have premium
service.

Other features were described, that can be explored
further in the directory .

KEYWORDS
With computer searching we are all familiar with boolian
structures, yet more advanced information extraction
can be accomplished by understanding search algorithm
structures SEO and strategies incorporating keywords .
Keywords should be included in your Headline, Job titles,
Experience and Skills and Expertise sections

SKILLS AND EXPERTISE
Linkedin has several interesting tools that give opportunities
to reveal that you are a thought leader (answering questions)
and having people provide endorsements of your Skills
and Expertise.  The latter are an interesting “ranking
mechanism”.

SUGGESTIONS
1- Never open or accept a LinkedIn invitation unless you are
viewing the invitation through the LinkedIn “Inbox”.

2-Develop a discipline about accepting invitations.  Someone
you know well– YES
Someone you agreed to network with based on association
or affiliation– YES
Someone who is a hub and can connect you with others
with whom you wish to connect– YES
Someone you do not know but may be associated with
someone in your network– maybe, but I tend to not
respond.  Be careful about saying NO.

There is an informal etiquette to accepting or inviting
people.

For mid-career and leadership level profiles let me point
to two profiles that are now part of my network.
technical manager with strong technical and scientific
credentials
high tech marketing executive with broad experience
base

2 Responses to “LinkedIn.com Workshop”

  1. site admin Says:


    Several items worth scanning for considering what to
    include in your profile:

    Contents
    http://help.linkedin.com/app/answers/detail/a_id/5
    [while not agreeing all of these seem to be key search
    terms, remember where the largest use is– searches
    for numbers of “keywords in context”]

    Advantages of Premium membership
    http://help.linkedin.com/app/answers/detail/a_id/5
    [not PR for the product, helpful to know if you are
    in a job search mode.]

    Groups and affiliations count
    http://blog.linkedin.com/2013/06/06/three-ways-recent-grads-can-leverage-linkedin-for-long-term-success/
  2. site admin Says:


    TIPS FOR BUSINESS ORIENTED LINKEDIN PROFILE

    Jean Cummings.

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