Having an organized, keyword-loaded, up-to-date
LinkedIn profile is essential these days in having
jobs find our interest in discussing employment and
Our profile also allows us a way to asynchronously
remain connected to former colleagues and associates
who may be
T targets for future opportunities
A alert partners with whom we work well
R role models
and consequential strangers .
At a recent meeting I introduced myself to a marketeer
and author who offered a pertinent workshop on LinkedIn.
He helped by pointing out where to organize and manage
important features –> the settings directory .
There are several default settings which change if you
move from the basic to a premium service package.
Your Linkedin network is composed of levels where
direct connections are first level. Your first levels’
connections who are not in your first level are your
second level, and so on. So with basic service your
connections cannot see your second level email
addresses. They are enabled if you have premium
Other features were described, that can be explored
further in the directory .
With computer searching we are all familiar with boolian
structures, yet more advanced information extraction
can be accomplished by understanding search algorithm
structures SEO and strategies incorporating keywords .
Keywords should be included in your Headline, Job titles,
Experience and Skills and Expertise sections
SKILLS AND EXPERTISE
Linkedin has several interesting tools that give opportunities
to reveal that you are a thought leader (answering questions)
and having people provide endorsements of your Skills
and Expertise. The latter are an interesting “ranking
1- Never open or accept a LinkedIn invitation unless you are
viewing the invitation through the LinkedIn “Inbox”.
2-Develop a discipline about accepting invitations. Someone
you know well– YES
Someone you agreed to network with based on association
or affiliation– YES
Someone who is a hub and can connect you with others
with whom you wish to connect– YES
Someone you do not know but may be associated with
someone in your network– maybe, but I tend to not
respond. Be careful about saying NO.
There is an informal etiquette to accepting or inviting
For mid-career and leadership level profiles let me point
to two profiles that are now part of my network.
technical manager with strong technical and scientific
high tech marketing executive with broad experience