Recognizing the challenging job market where we may not
know exactly what skills or experiences might be helpful
in a potential employer, and that many positions are not
formally advertized, ‘elevator speeches’ offer each candidate
a face-to-face way of providing key information.
Reading through many descriptions about these verbal
messages common in marketing elevator pitches provide
unique aspects of what you can provide in between a half
and two minutes, there are a couple of elements to highlight:
- choosing with whom and when to offer your speech
is often overlooked. It is helpful that you give it to a
decision-maker or hub who you develop a trusting
relationship with. Be conscious of timing, limiting outside
interferences (noise and other interferences) and
establishing a professional connection.
- three situations present themselves when you can present
elevator speeches– invited, spontaneous and incidental.
While an invited one is clear to perceive, spontaneous and
incidental situations build on trust and should clearly state
a mutual interest in helping each other, confidently.
- nonverbal signals of trust and confidence can often
help in delivering a message that will be listened to.
- while using keywords means something, asking to
build relationships with other contacts and following
through with thank you notes and deliverables will
This is an element in the interviewing continuum–