The NESACS Blog
From the Northeastern Section of the ACS, focusing on career management and development
Categories:

Archives:
Meta:
July 2019
S M T W T F S
« Jun    
 123456
78910111213
14151617181920
21222324252627
28293031  
01/04/12
Linkedin. Continual improvements
Filed under: Position Searching, Mature professionals, Observ. Trends
Posted by: site admin @ 1:03 pm

How many times do we say your online presence is
important, yet face to face interactions are how we
interview and, bottom line, earn a position for which
we interview?  Then, I say here are some considerations
for your online presence   .

The reason is simple.  Online is both newer and
in a continuous improvement mode.

People who meet us for the first time, every time
we jointly attend a meeting, or consider us for an
appointment or a position, will seek out our online
presence.

It is not the deciding factor, in most cases.  It is
almost one that is our “entrance ticket” for
consideration, or “continuing interest for
‘further consideration.’

So when I come upon a couple of ideas worth
sharing I post them.  While I am not a big fan
of the personal branding initiative of Dan Schwabel
I do note there are very good ideas for scientists
and engineers presenting themselves.  In his 2010
book on ‘Building your future,’ he offers, in addition
to what we have mentioned in previous posts–
namely:

   - high quality image on your profile
   - list of your projects or list of your publications
using industry keywords
   - share your expertise, even dating back longer
than five years
   - provide information revealing your passions
and involvement
  showing your uniqueness.

three specific improvements.  Schwabel consistently
points out that we need to develop our networks
before we need them. 
  1.  In our profiles, place industry keywords
strategically throughout. 
  2.  In our headline, consider listing the position
you want rather than the current role.
  3.  Instead of a generic website or blog, list in your
profile the specific blog or the subject matter
content of the blog.  [It is allowed in Linkedin.com,
I just did it.]

Leave a Reply