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From the Northeastern Section of the ACS, focusing on career management and development
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09/03/11
Resume Review thoughts from the Denver national meeting
Filed under: Public Relations docs, Observ. Trends
Posted by: site admin @ 6:24 pm

Met with over three dozen people in resume
reviews and mock interviews (where I see their
resume) at the Denver meeting.

Members gave me insight into two concepts
that I need to thank them for:  style elements
and power words.

One member commented to me that she understood
my comment to her about not using italics (except
where nomenclature indicates) and using bold,
caps and underline on the same word in her
resume.  She pointed out she learned that when
one uses more than three elements of style
it makes readers sense that it is too busy, thus
making it hard to read.
(bold, underline, caps, font size, font)

She provided a term for something we have observed.

A second person “got it” when it was pointed out
that his resume’s HIGHLIGHTS section and
EXPERIENCE section should have defined
structures–

HIGHLIGHTS
  - expertise in…
  - skilled in…
  - experienced in…

EXPERIENCE
  lead with an action verb that describe accomplishments.

He remarked that these are “power words” that provide
organization.  Allison Doyle lists these in a post that
is instructive to view if you are not familiar.

Similarly, one’s cover letter can be guided not having
more than three text style elements and using power
words to express ideas to motivate the reader to want
to view the resume that is attached.

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