In a recent conversation, a protege offered a noteworthy
comment: in our tight economy, cover letters
represent an even more distinguishing component
of our public relations.
This is a worthwhile comment.
Cover letters have been discussed in the blog
earlier and nearly everything mentioned remains
Recently, WSJ pointed out ten things that one should
not do in cover letters. This blog post highlights a few
- Length: 200-250 words describing why the reviewer
should read the resume
- Complete your research on the company and use your own
words to make your compelling case. Using others’ words
or oft-repeated gimmicks say “FAIL”.
- triple check everything in the message for accuracy
and keep it cordial and business-like, not appearing
desperate. Consider having an experienced person
or two review the letter and follow their input.