The NESACS Blog
From the Northeastern Section of the ACS, focusing on career management and development
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08/17/11
Cover letters. Distinguishing requirement
Filed under: Position Searching, Public Relations docs
Posted by: site admin @ 8:22 am

In a recent conversation, a protege offered a noteworthy
comment: in our tight economy, cover letters
represent an even more distinguishing component
of our public relations.

This is a worthwhile comment.

Cover letters have been discussed in the blog
earlier and nearly everything mentioned remains
valid.   1

Recently, WSJ pointed out ten things that one should
not do in cover letters.  This blog post highlights a few
mentioned there.

 - Length:  200-250 words describing why the reviewer
should read the resume

 - Complete your research on the company and use your own
words to make your compelling case.  Using others’ words
or oft-repeated gimmicks say “FAIL”.

 - triple check everything in the message for accuracy
and keep it cordial and business-like, not appearing
desperate.  Consider having an experienced person
or two review the letter and follow their input.

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