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03/11/11
Presentations. Links that help the audience
Filed under: Interviewing, Mentoring
Posted by: site admin @ 11:11 am

You know when you find something that you think
is excellent.  You go back to it over and over.
Jerry Weissman’s book has been a hot source…
this time regarding helpful links for your audience
Previous links:  1  2  3  .

Jerry reveals internal links to point to the focus
of the presentations in Appendix B.  The second
helpful topic is direct links.

INTERNAL LINKS FOR AUDIENCE
CENTERING
  Reference to your Flow Structure
  Logical transition [end one topic;  start next topic]
  Cross reference to other, related subjects
  Rhetorical question
      Introduce the topic with a question
      Provide an audience alert
  Recurring theme
      Refer back to previous section, phrase or comment
  Bookends
    Bring up a point early;  mention it at the very end
  Mantra -  “catch phrase”
  Enumeration
  Reinforce your main message of what they should
gain from the presentation
  Repeat your company name

DIRECT LINKS TO ENGAGE THE AUDIENCE
  Mention something you learned that day from
speaking with audience members
  Provide a natural reference to the audience,
  Ask questions
  Contemporize to today’s events
  Localize to today’s venue
  Assert data related to today’s data
  Customize the opening graphic to today.

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