You know when you find something that you think
is excellent. You go back to it over and over.
Jerry Weissman’s book has been a hot source…
this time regarding helpful links for your audience
Previous links: 1 2 3 .
Jerry reveals internal links to point to the focus
of the presentations in Appendix B. The second
helpful topic is direct links.
INTERNAL LINKS FOR AUDIENCE
Reference to your Flow Structure
Logical transition [end one topic; start next topic]
Cross reference to other, related subjects
Introduce the topic with a question
Provide an audience alert
Refer back to previous section, phrase or comment
Bring up a point early; mention it at the very end
Mantra - “catch phrase”
Reinforce your main message of what they should
gain from the presentation
Repeat your company name
DIRECT LINKS TO ENGAGE THE AUDIENCE
Mention something you learned that day from
speaking with audience members
Provide a natural reference to the audience,
Contemporize to today’s events
Localize to today’s venue
Assert data related to today’s data
Customize the opening graphic to today.