Learning and applying ideas from Jerry Weissman’s
e-book Presenting to Win has been fun and some
cool tips are worth sharing.
Weissman talks about learning human visual perception
from Arnheim’s “Art and Visual Perception: A Psychology
of the Creative Eye” several limitations about normal
- western cultures commonly scan from left to right
thus: animation of a favorable idea should project
or swipe from left to right
beware: of animation of a favorable idea from right
to left it confuses the reader. This direction serves
for presenting unfavorable notions.
- expecting too many eye sweeps on slides tires most
in the audience. An image containing slide offers
eye movement relief.
- bring something “of the moment” to your presentation,
a news article, about the location, comments that you
heard from audience members before the session .
- concentrate on your audience more than your material.
Customize to their needs rather than covering all the
detail on the slides.