From the Northeastern Section of the ACS, focusing on career management and development

December 2021
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Searching for Companies. Using Social media
Filed under: Interviewing, Position Searching, Networking, Observ. Trends
Posted by: site admin @ 8:53 am

The topic of using social media in a job search
is common with several firm offering to provide
advice and services for you.  This is in addition
to the social web sites Facebook, LinkedIn,
Twitter, even ACS Network offering to be
“your tool of choice” for finding openings.

It might be worth first pointing out that job
seekers have different purposes at different
phases in their job search of their goal of landing
a job. 

Far be it for me to suggest one “best” source
for all purposes.  It might be wiser to understand
that before pursuing top firms on your list, you
have two parallel activities– (1a) determining your
musts, wants and restrictions and (1b) gathering
information about companies and industries.

Once you get a handle on your personal assessment
and what is available, then for most, there is a need
to narrow down your search to (2) identify where you
might focus your effort.  A divided effort can yield
limited results or take longer.  Being able to focus on
a few target companies or institutions will help you
make progress. 

There are many routes to obtaining information and
among them are the social media tools.  I liked some
of Mark’s comments in Applicant blog comparing
the use of social media on this subject.  Then, once
your targets are identified you are served well by (3) creating
strategies to introduce yourself and your desire to work
at them.  There is no single approach for doing this.
Although social media may help, networking, identifying
current employees who can refer your resume and
interest to hiring authorities and creating an “introduction
opportunity” will be important for job seekers.  No
single route works for all.

Persistence, rather than which is the “right way,” is
often the best advice.

Job postings will show up on many sites.  But, as we know,
most jobs are not formally posted.  They are in the “hidden
job market.”

As we move closer to the interview stage both formal
connections and informal connections can prove helpful
for job seekers. (4) In anticipation of screening interviews,
learning about new products, recent news, and positive
(or negative) outlooks are timely.  Finding consequential
and secondary network connections who can
offer advice or a good word help, too.

I have recommended tools like to (5) inform
“on-site interviewers” about the people with whom they
will interview at companies.

Blogs and other tools can be helpful for (6) learning about
insiders’ views and rumors about company changes
that are not formally public knowledge or are
buried.  (I know this was the case at a company
I previously worked for.)

Beyond this, some blogs can be helpful in (7) learning
appropriate salary ranges and items that can be
sought in negotiations.  These rarely show up in
social media.

We mentioned seven specific areas in a job search.
Popular and common social media seem to provide
value for several of them.  It is helpful then for the
job seeker to have a purpose in mind when using
these social media.  For some purposes, their value
might not be high.

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