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11/04/10
Presentations. Flow structures for business
Filed under: Interviewing, First Year on Job, Mature professionals, Observ. Trends
Posted by: site admin @ 12:53 pm

Can’t say enough good things about an ebook
that I am currently reading.  Jerry Weissman’s book
‘Presenting to Win’ about presentations in business
contains case studies  1  and four organizing principles
about planning and delivering.

1  Four critical questions
     what is your point b  (what are you driving at?)
2  What is the audience WIIIFY
3  How are you organizing  the presentation
4  What is your Flow Structure

To give you all substance to chew on, let me share
the essences of his 16 flow structures for winning
presentations:
- Modular- sequence were order is interchangeable,
             like ‘plug and play”
- Chronological -  clusters ideas along a timeline
- Physical - location, ‘let me walk you through the
             brochure, pamphlet, what-ever….’
- Spatial - physical metaphor for actual
- Problem/solution - answers ‘What is in it for you’
- Issues/actions - turn around planning
- Opportunity/leverage - good for IPO
- Form/function - core concept applied to new
- Features/benefits - product launches
- Case histories
- Argument/fallacy - audience of experts or
            skeptics
- Compare/contrast - illustrate differences
            pros/cons
- Matrix - simplify complex ideas into categories
            to bring out comparison
- Parallel tracks - disease; cause, actions
- Numerical - there are x reasons why

Excellent inspiration for story telling pulling
ideas together for business type setting.
Consider this essential for entrepreneurial
and business focused interviews.

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