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From the Northeastern Section of the ACS, focusing on career management and development
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08/25/20
TIP Communicating Your Science
Filed under: Recent Posts, Position Searching, Mentoring, First Year on Job, Mature professionals, Post-docs, Observ. Trends
Posted by: site admin @ 8:43 am

It is not enough to do good research on topics of interest and
importance.   You need to formulate a strategy to present your
work so that it is read by a wider  audience and referenced
as a meaningful contribution.

S. Muransky contributed a thoughtful piece on considerations
https://axial.acs.org/2017/04/24/highly-read-chemistry-research/
including:

-  attractive title”\
-  storytelling introduction providing implications 
-  broad access (I am a supporter of open-access.  Also, provide
independent links in your online presence sites to google docs,
for example.)
outreach (this is not often promoted in science communities.)
The author wrote:
“…seek out readers.  …Reach out to potential audiences…
It is important to take the time to help a general audience 
understand the bigger picture of whatever you do …social media,
local media, professional media.”
Broad outreach can yield interviews and support future attempts
to scientific collaboration and application.

  

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