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06/23/19
Hot buttons. 2. Online Presence
Filed under: Recent Posts, Networking, Post-docs, Technicians, Observ. Trends, Undergraduate majors
Posted by: site admin @ 6:47 pm

You are in a faster evolving situation, Readers, than even a
decade ago.  Besides needing to learn the latest and critical
tools, trends and factoids of chemistry, biology, physics,
geology, math, statistics and software, the digital world is
transforming at an alarming, hard to keep track of pace.

.
Eight critical elements for your online presence include:
1.  security - your personal information, including purchases,
apps used, websites visited are critical to accumulators.
  - delete unused apps
  - review spp permissions, keep them current
.
What do you share and post online?  Avoid exposing
photos, security settings, banking-investment-biometric
data and log-ins
  - With your associations changing your social networks,
friends and contact lists will evolve.  Periodically review.
  - Post only about others as you would have them post
about you.
 .
Do you protect your digital devicesAll are hackable.
Have an action plan for infections and malware.  [I 
regularly purchase AV software, but also use my home
owners insurance rider for computer issues
.]
.
  - use multiple passwords
  - check your social media privacy setting;  they change and 
are different on different devices
  - check for https://  and tools
.
2.  Personal websites
It is incumbent on nearly all readers to consider and continuously
update their personal website.  It is not a resume or CV and
offers things outside your professional boundary and deeper
meaning of you (In mine I list my genetic genealogy and my
professional academic genealogy.)
.
3.  Marketing
Whether you are a student, post-doc or employed in
industry, government or academia, the internet is the leading
element now in marketing.  It is both”push and pull,”requires
that technical professionals become a student of the continuously
evolving discipline of marketing
.
4.  Research
In the digital age, it is replete with the expansion of uses.  Mobile
tools are personal assistants in too many to name ways.  It includes
remote control of simple and complex devices.  Research tools.
.
Digital tools permit visualization and simulations.  Computational
power incorporates statistics.
  - from an early age, engage and pursue beneficial uses and solutions
to practical problems.  Learn from others.
  - practically bring statistics into your daily, professional and practical
existence.  Others are doing it to you.
.
5.  Networking and Communication
.
6.  Chemical Information and Government Resources.
Too often academic institutions seek originality and avoid
resources that are publicly available.  It can be a missing
link to discovering or disproving hypotheses.  
  - explore how Chemical Information resources can work for you.
  - Federal resources and reports are available through 
databases and search tools.
.
7.  Publishing
Many societies and commercial publishing firms have been the
mainstay of scientific and technical publication the 20th century.
It is steared by technical reviewers and editors.
The 21st century sees the Internet providing free, open
access publication that is overtaking slow to evolve print
organizations.  Textbooks are fair game.
  - Adapt to the new world of Open Access.
.
8.  Business, Economics and Non-profit organizations
  

4 Responses to “Hot buttons. 2. Online Presence”

  1. site admin Says:
    Technical Marketing 
  2. site admin Says:


    Alert: Marketing with “fake news” - dark patterns

     When potential customers visit the online resale store ThredUp,
    messages on the screen regularly tell them just how much other
    users of the site are saving. “Alexandra from Anaheim just saved
    $222 on her order” says one message next to an image of a bright,
    multicolored dress. It’s a common technique on shopping websites,
    intended to capitalize on people’s desire to fit in with others and
    to create a “fear of missing out.”  FOMO 

    But “Alexandra from Anaheim” did not buy the dress. She does
    not exist. Instead, the website’s code pulled combinations from
    a preprogrammed list of names, locations and items and presented
    them as actual recent purchases. The fake messages are an example
    of “dark patterns,” devious online techniques that manipulate users
    into doing things they might not otherwise choose to.

    They are the digital version of timeworn tactics used to influence
    consumer behavior, like impulse purchases placed near cash
    registers, or bait-and-switch ads for used cars.
  3. site admin Says:


    Marketing using “most read articles” It is an observation that ACS
    uses the same marketing Most read articles to highlight “importance”.
     Be aware it is a bad tool not revealing importance. 
  4. site admin Says:


    Item: Credential dumping ALERT See article: https://www.wired.com/story/hacker-lexicon-credential-dumping/

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