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From the Northeastern Section of the ACS, focusing on career management and development
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02/07/18
Audience Analysis. Five situations using DeBono Thinking
Filed under: Recent Posts, Position Searching, Mentoring, First Year on Job, Leadership, Alternate Career Paths
Posted by: site admin @ 8:13 am

One of the skills not often addressed in our formal education
is audience analysis.  It is one of the wise skills that we need
to develop in our career.

.
Fast Company has offered an interesting tactic to deal with
different audiences that uses deBono’s six hats concept.
.
Dealing with problem solvers:      Black hat thinking
Here are the major problems, brainstorm possible causes and
their solutions.
Eliminate weak points;  develop back up plans.
.
Dealing with data analyzers who seek trends:  White hat thinking
This is what we know [charts and statistics], all the hard
numbers and outcomes.  What can we learn from them? 
What is missing or how can we fill in detail? 
What are situational or critical trends?
.
Dealing with people integraters who seek collective good 
feelings.                                           Red hat thinking
Appeal to shared goal and appeal to team spirit and coordinating
efforts.  Each one is important.  Give everyone attention and
celebrate together.
.
Dealing with innovators and new approach, different angle
people                                              Green hat thinking
This is an opportunity to be open minded and go outside 
routine or casual solutions to problem or possibilities.  Pursue
creative ideas with little or no criticism/ rejection.
.
Dealing with optimists                    Yellow hat thinking
This is a group to whom you present benefits and future
positive outcomes and implications.  Don’t give up now,
hard work and persistence will pay off.  Realize and 
restate your strengths and the pay-offs will soon be realized.

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