An email came from Lee the other day:
“guidance on contacting a job poster before sending a resume”
which seemed curious.
Was it a poster session?
Was it a position seen on a job board?
Did it ask to upload the resume to an online address?
We clarified things over the next few days. He read an
attractive job board posting on Linkedin for a firm that would
make sense for his career path.
But, we know you help yourself in obtaining an interview if you
can be referred by an employee or better yet the hiring manager.
To do that Lee might informally contact an employee who is
part of your network or extended network and pursue at
least an ‘information interview.’ It would possibly allow a
‘networking interview’ as well. [Parts of the Interviewing
Continuum, see the side bar for details on each type of interview]
My suggestions to him included:
1. CONTENT It would be important to formulate the public
relations documents incorporating keywords that will be sought.
2. FORMAT If you can speak to someone who does interview
for the company you can ascertain if there is any specific
elements and style resume reviewers prefer. (business style
focus, chronological, technical focus, research summary,
particular cover letter, Europass format for international, etc.)
3. Does he have network members who work at the company?
Has he spoken with the network contact about the position?
(Think about possible win-win situations– employee referral
can lead to a bonus for the employee.)
4. Liz Ryan wrote a nice piece how Linkedin can assist the
job search process of narrowing down the companies, finding
hiring managers, learning about the culture and interview
expectations you may encounter. This too could lead to a
pull marketing mechanism since you might be able to curate
your Linkedin profile to be picked up by recruiters.
5. Plan a follow-up campaign that includes thank you notes,
talking up the network participants, modifying the PR documents
as appropriate, setting a timeline for follow-up communication
and including it in the cover letter.
6. Do detailed research on the firm. Patents, business results,
7. Enter total information into your job search spreadsheet
that tracks all communication.