A colleague submitted her resume, cover letter and the job
description to a career consultant. The job description, which
is a major source of content, did not reveal more than a couple
key words. Her corresponding cover letter and resume seemed
less attention deserving that it should be since she focused on
herself and not what is encouraging about the company and
how she meets the job requirements.
What do you do when you pull up a brief job description?
Knowing the company’s name you can definitely examine the
company’s website. So, one of the ways to bring positive
attention to the company in your cover letter is to show you
know the business the company is in.
One cool thing I observed in this company was coining a new
term, Admetry, which describes a software for Pharmacokinetic
and drug metabolism for everyone. The company also
represents itself as performing five classes of biomarker
See, for example.
The targeted resume and cover letter was for a position doing
MS analysis and methods development. However, besides clearly
reflecting on the those elements, they might attract attention by
mentioning their business model elements that she could
beneficially add. Search Linkedin, for example.
Beyond that there are similar job descriptions for other firms
that might also offer what a similar role in their company would
seek them to perform. Again, it is the critical keywords and
understanding the business they are in telling how you can make
Her first draft cover letter did not do this.