When we compose a cover letter or an introductory letter
to people in technical fields it is common to say that
in the first paragraph the reader needs to be “hooked”
and then “reeled in” to use the fishing analogy.
Both the analogy and terminology is common in
the marketing world. We are more and more aware of
the marketing gambit with all the technology we all
use. The first link provides an inside look into the
way marketers look at the “hook” from the perspective
of taking advantage of our habits.
There is a lot to learn from critical terms as they are
used in other career fields, like medical fields or business
fields. We don’t always get exposed to or attend sessions
with those groups of people. The second link points to
networking. Here, however, it is the comments to the
linked article that provide benefit in revealing that effective
networking is not just schmoozing or shameless pursuit
of the powerful or soon to be powerful, it needs to
be committed to helping.
HOOKED– USING HABITS TO GET YOUR MARKETING
SOURCE: T. Greenwald, Wired 23.01, Under the Influence
This piece adds a block to Charles Duhigg’s Habit flow
chart. It is the “investment” block where he states this
provides an element of a person’s choosing that results
in the next trigger .
The Wired article’s author provides 21st century
examples for behaviors marketers seek to induce
The comments to the article are sometimes biting, just
revealing that some feel there is more to it than what
Nonetheless, this article points out the use of a
psychological concept in a different field.
The article gives the effect of a similar behavior of
trying to obtain, invite or get to accept as many
Linkedin members to be part of your network. It
is not going to be effective to just add “names” who
you have not made a connection as a number of the
comments to the Schumpeter article indicate. There
has to be “something substantial” to one’s approach.
We suggest that it be “committed networking” where
you honestly seek out things for the benefit of others
and make a commitment. Your network members do
the same for you, especially when you need or ask
for the assistance.
BONUS: MERGER POSSIBILITY AND THE INFLUENCE
OF DIVERGENT CORPORATE CULTURES
SOURCE: Economist, 1-17-15, p. 59
“Blood in the Water”
This could be a lesson on the importance of legal
entanglements and clash of corporate cultures
in the merger of two large firms.
The premise is that the dropping oil price may
bring about the demise of BP as an independent
firm. Several suitors are mentioned, but each
possible large company presents major changes
in management and organizational behaviors.
This is a lesson for all professionals to observe
how cultural and legal issues can influence