Chris Krebs has gotten appropriate notoriety for being fired recently.
The notoriety is for standing up to bombastic misbehavior and
practicing strong professional leadership in the cyber command.
Website publishers who sign up with PushWelcome are asked
to include a small script on their page which prompts visitors
to approve notifications. In many cases, the notification approval
requests themselves are deceptive — disguised as prompts to click
“OK” to view video material, or as “CAPTCHA” requests designed
to distinguish automated bot traffic from real visitors.
But many users may not fully grasp what they are consenting
to when they approve notifications, or how to tell the difference
between a notification sent by a website and one made to
appear like an alert from the operating system or another
program that’s already installed on the device.
This is evident by the apparent scale of the infrastructure
behind a relatively new company based in Montenegro called
PushWelcome, which advertises the ability for site owners to
monetize traffic from their visitors. The company’s site currently
is ranked by Alexa.com as among the top 2,000 sites in terms of
Internet traffic globally.