Reader, whether on cell phone, laptop, tablet or
desk top, you may have a general preference, or not. Yet,
most will use your cell phones for many communication
and data managing. In fact you may even control
experiments via cell phones.
This post is not offering a recommendation for your choice.
It is aimed at alerting you to the real problem of losing
control of your identity by making public your cell phone
This is something you should carefully limit, like giving
out your id or password.
Online hackers are targeting cell phone numbers increasingly
as their use for many things increases. An article by M.
Stokes highlights a half dozen items that may signal your
cell phone number has been hacked– shorter battery life,
interrupted performance, increased data use, uninitiated
calls or texts from your phone, and mysterious pop-ups and
trapped into a cell phone hacking situation. It is worth
Do you reckon how many situations you “choose” to accept
a subscription? Your yearly membership in ACS– subscription
[how many years have you been a member?] , Marriott hotel
chain ‘elite’ member, Netflix subscription, Amazon ‘prime’,
New York Times online subscription, journal subscriptions
(both personal and institution). Business has adopted the
model that individuals do not ‘own’ things, memberships,
and even personal items. It is evolving to ‘things-as-a service.’
and others have indicated a change to the time
covered the subscription model in some detail showing
how they use AI and collect and parse your personal data for
increased sales without human interaction.
Marketing is different for ownership and subscription models.
Ownership is driven by getting you interested in one time
purchase. Whereas subscription marketing has
-streamlined purchasing, with the company knowing
everything about you
-advertised easier returns and breaking off subscription,
if satisfaction is not met
-with the aim to keep you as a subscriber, there a regular
upgrades and improvements, new content and features
-many subscription services allow you to pick specific
items for your needs and wants.
Know that the chemical enterprise is already deeply
involved in the subscription model. R&D is likely to
be headed there.