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From the Northeastern Section of the ACS, focusing on career management and development
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03/09/19
On-line Platforms. Subtle repositories of metadata
Filed under: Recent Posts, Mature professionals, Observ. Trends
Posted by: site admin @ 11:53 am

As a twist on topics the blog shares, I wish to bring up
an intriguing book that I recommend you read–   ’Zucked-

Waking up to the Facebook Catastrophe’ by Roger MaNamee,
Penguin NY 2018.
.
Unwittingly, many of us may be the fodder of metadata for
high tech internet operating organizations and platforms.
Then, we further participate and are entranced to follow
what the AI directed algorithms prescribe.
.
McNamee writes that the internet technology world follows
predictable patterns.  He points out technology has two rules
of thumb– Moore’s law about integrated circuit packing
density and Metcalfe’s rule about the increasing value of
any network being proportional to the square of the number
of nodes (or members). 
.
These result in a philosophy:
-make things appear to be free, effort-less and friction-less 
to make networks and connections engage more often and
build on habits that evolve into addictions
.
-promote a libertarian philosophy that prioritizes individuality
over the common good.  Individuals feel good about ambition
and greed.  Disruption, being first and winning becomes an
effective strategy.
.
The author highlights the role of the vision, value system
and connections a group of leaders, he calls the “Paypal
Mafia” have succcessfully promoted.  [Named are P. Thiel,
E. Musk, R. Hoffman, M. Levchin and J. Stoppleman]
.
McNamee shared the finding that MoveOn.org president
described where FB and Google feeds no longer are subject
neutral but are biased to deliver likeable content and headlines
to engage emotions.  [Ed Pariser]

A real stand out the book offers is a segment on B J.. Fogg
and Persuasion Technology that Silicon Valley firms employ
to compete, grow and prosper.  the result is that the software
designer creates the illusion of user (you and I) control, when
it is the system (and AI) that guides every action.  FB and Google
now include behavioral prediction engines that anticipate our
thoughts and emotions and offer high quality targeting for advertisers. 

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