OKR Systems described in outline and detail in Doerr’s
book Measure What Matters: How Google, Bono and the Gates
Foundation Rock the world with OKRs see also videos.
Goal setting is not bulletproof: When there are conflicting
priorities or unclear, meaningless or arbitrarily shifting goals,
people become frustrated, cynical and demotivated.
Goals may cause systematic problems in organizations due to
narrowed focus, unethical behavior, increased risk taking,
decreased cooperation, and decreased motivation. Hard goals
drive real progress more than easy goals. If they are specific
results observed are on target more than vague ones.
For those making the transition from academic experiences
to commercial or mission oriented organizations, Doerr is
a powerful mentor.