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09/27/17
Consulting Roles. Things to take away from a dated publication on Consulting
Filed under: Recent Posts, Position Searching, First Year on Job, Post-docs, Legal matters, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 4:07 pm

Visiting an experienced technical professional, I asked
how he would help people who are thinking of a consulting
career..  He gave me a text by William Cohen, “How to
Make it big as a Consultant.
”  Then we discussed some things.

The Cohen book was more than 30 years old and did not
include any Internet related nor association-network approaches.
.
In Cohen are listed direct methods for contacting customers–
1- direct mail
2- cold calls
3- direct response ads
4- directories and yellow pages
5- former employees and directors.
.
So he does not get into push pull marketing so much in the 
Internet age.  It all seems to be “push” marketing.  It is
confirmed by the “indirect methods”…
a- speaking to groups
b- newsletters
c- professional associations
d- articles and books
e- letters to editors
f- teach a course and lead a seminar
g- public releases and broadcast releases.
.
These are all still applicable, but likely not relevant!
.
Clearly having a proactive web page, linkedin page and
pull marketing strategy is not known in 1985 when the
book was written.  There are several other approaches .
.
It is not an easy task and one that evolves rapidly.
.
Now there is something in addition to learn from this
exercise….check the publication date of the book, and,
see if there is a more recent edition.  There is in this
particular case.
 
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