Herbert Simon is credited with recognizing that in a
data rich world what is critical is managing audience
attention. Combined with the attitude that audiences
prefer A I D A, the digital media promoters code…
we lose our focus, disturb our direction and slow our progress.
Leaders of the digital and media organizations realize this
and take advantage of the uninformed. It is critical that
technical professionals understand this and improve the
way we manage ourselves, our colleagues and teams.
The technical world including the chemical enterprises is
dominated by the “attention economy.” Earlier this blog posted
prescribes actions we can take to contain the outside influences
that digital media and devices introduce in his web site:
managing our attention and careers.