In today’s competitive and uncertain, virtual and interactive,
career and job-assignment marketplace, technical resumes
are only one part of your public relations portfolio.
INTERNET PRESENCE: LINKEDIN PROFILE
Any consultant or reviewer who examines and critiques
only one document is shortsighted and not necessarily
offering you up-to-date advice. Why? We are approaching,
if we have not already reached, a ‘virtual presence’ world.
Your presence (or absence from) in the Internet is larger
and may be more critical for you achieving your goal of
interacting with company representatives. You have to
pay strong attention to addressing this market place.
The profile can be targeted differently than your specific
resume file that you send to each individual company.
Lindsey Pollack and Arnie Fertig highlight many
features of resumes vs. profiles and Linkedin’s mission.
In addition, it can be valuable to have a master resume
that you maintain throughout your career. It contains
all your personal information from which you
choose items to include in targeted resumes and
Organization, ease of reading, use of significant-in-
your-field keywords and ethical behaviors are important.
(Resumes also: brevity, specificity and clarity)
CONTENT DIFFERENCES BETWEEN ROLES
I respect Tom Kellum who reported that resumes
“rule people out.’ In the business side of the enterprise.
the hiring authority seeks a person who can help her
reach her goals faster. The resume, he points out, reveals
the past and not the “intangible futures.” On the technical
side of the enterprise, describing our accomplishments
reveals our Key Skills and Abilities KSA which can be
applied to solve problems and innovate.
So, not only are there differences in hard copy and
virtual documents, each of which is searchable, but
also different roles will represent us with different
styles of content.
Due to this, there are sometimes “grey areas” in the
ways things are described. In addition, some people
might misrepresent titles, dates, areas of responsibility,
accomplishments and other details to make
themselves appear more attractive. Comments in
various places point out there is little or no checking,
in the virtual world. [This is a potential downside.
Rest assured, however, most significant, untrue content is
eventually discovered and there are serious con-
The grey areas extend to the ATS Applicant tracking system
software tools that review and find our profile or resume.
ATS output from our resumes can be erroneous as well.
It is a computer output without human intervention.
Public relations documents are an inexact science that
we have to work through to manage our careers.
- master resume should be comprehensive and correct
- Linkedin profile should be complete and regularly
updated [if project based or entrepreneurial, consider
a web-page as well]
- targeted resumes, technical or business focused
- each item should be keyword rich
- follow ACS integrity guidelines.
Reminder: Don Straits indicates the resume file contains
cover letter, resume, list of publications, patents and
presentations, specialized addenda (like research
summary, industry summary, patent review, management
philosophy, etc.) and list of references.