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From the Northeastern Section of the ACS, focusing on career management and development
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09/07/13
Internet Presence. Blogging and Linkedin ideas
Filed under: Networking, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 9:55 am

While traveling recently I read Kindle books about topics
relevant to your online presences.

Topics                Author              Title
Linkedin.com    J. Kidder    “The Professional network
                           B. Patrick    your career cannot afford
                                                to ignore

Blog Posts          S. Scott       “How to write great blog
                                                 posts that engage readers

LINKEDIN - KIDDER, PATRICK
A dispassionate view of Linkedin that provides an updated,
relevant foundation for what you want to include, who
the audience is
and how to profitably use this corporate
tool that is provided to make a profit [90% of users do
it incorrectly, lacking either professionalism, keywords,
headline and formatting or strategy].

In-person networking gives an order of magnitude better
connection, yet, Linkedin is the ultimate platform for
connecting with people, industries and professions
when distance, time and resources prevents face to face
meetings.

Some headlines-  meaningful headers and readable format,
links to credible digital content, strategic use of keywords
in context.

Common misuses- having hoards of network members,
where most pay no attention or do not work for each
other NOT COMMITTED.
Lack of understanding that having many common
background networking members is not as
helpful as having varied broad-expertise and
experience network NARROW FOCUS.

It is worth noting that a number of things
that are advertised are efforts to further the
business.

AUTHORITY MARKETING - SCOTT
Steve Scott wrote his e-book about doing writing with
a purpose that is part of project that has an audience that
has value and increases readership.

This book talks about 19 ways to engage audiences,
pointing to four major divisions, namely:
1. MVPs - massive value posts
2. FPs - filler posts
3. UPs - updates
4. Bonus Content

Now we should understand Steve is providing his readership
information and ideas that monetizes his efforts.  It is
hard work that is not dependent on one or two tools to
continuously improve.
He likes doing Authority blogging, rather than developing
niche sites.  [A broader list of blogging books is here. ]

Ideas to enhance readers appreciation include:
 - list post with links
 - number a series of items
 - video or active audio content
 - questions and answers
 - instructional tutorials
 - announcements
 - interviews
 - give aways
 - contests

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