It is interesting that when you get asked to join
a task force or team to contribute energy,
enthusiasm, expertise and experience, you can
be advised — we can’t do that, or that has been
done before and failed, or I don’t see how your
idea fits with what we have done in the past.
It is curious.
In an ebook I am reading, Why the net matters,
the author suggests ’societies fail because they
do not change their fixed design for solving
problems…They find problems they cannot fix.’
It is a common to observe ‘going with what has
worked in the past’ or ‘going with your gut’ cultures
that is less effective than data driven design and
direction. See for example 1 2 that use
extensions of the Internet’s long tail to obtain
better estimates of future behaviors and trends.
(And trends are not generally linear and univariant)
Chemists, scientists and engineers are generally
not trained in and they avoid marketing. In today’s
world, marketing and market analysis and prediction
is essential. The ACS should be applying tools like
to careers of the future and
to training to help emerging and mid-career
members adapt to our fast changing world.
MOVE BITS NOT ATOMS
We are observing all around us, although many
are fighting the trend, the “dematerialization of
information” organized in free databases,
distributed online and involved in countless
transactions. From postal service losses to
newspapers and magazines going out of business.
ACS needs to archive all information on line, available
to members and devise a worthy mechanism to share
data and information. There are so many benefits
that outweigh the assignable costs.
SOLVING PROBLEMS AND IMPLEMENTING
Collaborative tools using “swarm intelligence”
and aggregater sites offer possibilities for
developing positive outcomes, like protein folding
by the ‘fold.it’ group, published in Nature in August 2010.