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From the Northeastern Section of the ACS, focusing on career management and development
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05/24/12
Storytelling. Kahneman presentation
Filed under: Recent Posts, Interviewing, Position Searching, Observ. Trends
Posted by: site admin @ 3:18 pm

Had the opportunity to meet with ten recent
Ph.D. graduates and near-defense students who are
preparing for their next career steps yesterday.

Several of the people were class members and an
equal number met with me for their first time.

Most cases had me review written public relations
documents and help them prepare for interviews.
A couple involved actual interviews where I
accompanied them for introductions.  In all cases,
we held conversations in which I listened carefully
for fluency and enthusiasm.  In several cases, I
pointed out nonverbal behaviors and suggested
how I perceived them in our interaction.

Every person I pressed for the need to develop
stories as part of their message.  While this
blog has offered the importance of story telling
in interviews and presentations
, Dan Kahneman’s
AAAS presentation
should be seen by everyone
who has a need to communicate. 

Kahneman, a Nobel Prize economist and best
selling author, wonderfully dissected human
thinking processes into two modes:  #1[instinctive-
associative] and #2[deliberative-rational-sequential].

Scientists process experiments and data in mode
#2.  However, most of our thinking is in mode #1.
Kahneman pointed out that coherent stories of
concrete events by trusted people are most
believed and memorable.  Mode#1 processing
also favors
   words being repeated more than once,
   items that are easily processed (clear fonts,
simplified calculations [like 2×2 rather than
29×271]) and
   if it rhymes.

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