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From the Northeastern Section of the ACS, focusing on career management and development
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01/27/12
On-line reputation. More than just Page-Rank
Filed under: Recent Posts, Position Searching, Public Relations docs, First Year on Job, Mature professionals, Legal matters, Observ. Trends, Undergraduate majors
Posted by: site admin @ 12:44 pm

The proliferation and confounding of
Facebooks, twitter, professional society social
media, linkedin.com, emails with photoIDs and
other sites with search engine optimization,
pay-by-the-click marketing, Phishers and
scammers makes our online reputation
management an item of more than just awareness. 

Reputation, as Holly Finn has written, was “once
a qualitative measure of our behavior.”  We
need to be active in controlling and monitoring
our PR, market kred (you are the brand ‘you, inc.’)
and online presence. 

As we know Google and other companies apply
analytical elements and algorithms to capture either
intentional actions or total actions and deliver
your behavior, such as it is, to a pagerank score. 
More serious involvement like displayed every week
in the TV series “Person of Interest” suggests
our tracks can be merged both for good and
ill.

Even little things can yield negative impressions
to “screeners.”  I received an email on gmail
recently where a person’s image (chosen by the
person) was displayed.  The pose was while
dancing and the smiling person displayed a hand
gesture that could be interpreted in the wrong way. 

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