Industrial positions are often the description I hear
from PhDs and post-doctoral fellow. Honestly,
these professionals seek a position as a scientist or
engineer in business. That means ironically that
they need to project a profit motive or problem
solving motivation in their background and interests.
As you probably know recruiters are bombarded
with a large number of public relations packages.
So they use many times either a screening routine
or software ATS for uploaded documents that screen
the packages for keywords and words in context.
The recent issue of Money magazine has an article
Kristin Bahler. I agree with many of the concepts
yet the interpretation is significantly different for
professionals with several years of experience.
Bahler presents things that business might be
expecting for recent BS candidates. It is altogether
different for Post-doctoral fellows in terms of content.
For them, there is a need to convert an uninterested
reader to an interested professional reader. Thus,
critical information about what professionals are
expected to do need to be incorporated, like
- ability and experience in a fast paced environment
- experience winning grants writing proposals for
- managing budgets and negotiating experiences
How do you represent this if you are a post doc with
more than a couple of years experience?
Consider creating a new addendum for your resume
package called a “List of Projects” where you list
project work, areas of leadership responsibility
(often outside the technical realm) and interesting
projects that required you to do the extraordinary.
Some mention of List of Projects might be presented
in your Linkedin profile (which must be up to date)
and your web-page (which leading post docs will
have for an internet presence.).
Another conversation might address internationals
seeking employment in US. So often, Visa issues
cloud their futures. One of the questions they might
pose during their post doc is to ascertain if the
sponsoring organization will sponsor their visa
application. The range of potential employers is
limited if their Visa situation is problematic. Can
they seek employment in a start up for which they
are well qualified? Since start ups can fail and make
them need to fall back on a back up job search,
sponsorship can be lost.
It seems imperative to seek employment in large
organizations or government institutions where
the visa can be obtained with commonly more
What might a post-doctoral application contain:
-resume (with reference to Linkedin profile)
-list of references (not part of resume)
-list of publications, patents and presentations
-list of projects
easy to read, error-free, neat looking,
When do you start advising workers, employees, staff
and visitors about safety?
Are you looking out for your own safety and the safety
of others in your environment– present intentionally or
presents an important topic for discussion, as it
should, being a leader in the field. Safety takes on a larger
dimension when robotics and automation is involved.
Going one step further, safety when dealing with infectious
diseases and disease investigations…
Going even further, safety for military and police in challenging
zones of chemical or biological warfare.
Scientists need to be aware and take a leadership role in
personal protection of all kinds. See
Roles Responsibilities - [job opportunities, training]
- monitor trends in injuries associated with robotics technologies;
- evaluate robotics technologies as sources of, and interventions for, workplace injuries and illnesses;
- establish risk profiles of robotic workplaces;
- identify research needs and conduct studies to improve the safety, health, and well-being of humans working with robots and robotic technologies;
- support the development and adoption of consensus safety standards; and
- develop and communicate best practices, guidance and training for safe interactions between human workers and robots/robotics technology
Two interesting email requests arrived in my inbox, recently.
One was asking for participation in a job search workshop
by a professional society local section.
The second was a request from a graduate student seeking
help with his resume.
INTERESTING WORKSHOP DILEMMA
We were away on a vacation that delayed our responses.
However, I sent a follow up note to a colleague who was
a recipient of the job search workshop note asking to speak
before talking with the assistant professor who was coordinating
TH and I spoke on a telecon to address our concerns and
requirements before “meeting” with the prof and TH volunteered
to set up a Webex.
From this arrangement, several things emerged…
1. email is not a useful vehicle to coordinating a program between
different participants. It is so easy to misinterpret what is going
on. It is much better to do it in person, if possible, by Skype
or as a last result, telecon, if the participants know and trust
2. the resulting meeting request was misinterpreted. In addition,
a follow-up first discussion was delayed.
TH asked for a webex time slot. It was then felt that not everyone
responded to the professor…
The professor had urgent reasons for not being able to talk for an
3. The prof indicated his desired date is two months in the future
on a Saturday, but provided a date for Friday. This kind of
mishap can happen to any of us. But it suggests some problems.
On top of that there is a conflict with the Saturday date that
prevents everyone from participating.
BOTTOM LINE. These kind of workshops need to be planned
4-7 months in advance with back ups for most critical items.
It is useful to have a team of organizers.
PROVIDING HELP FOR INTERNATIONAL JOB SEARCHER
This personal consultation can be related to the workshop.
In a way, this is one of the key goals of what a workshop might
The initial email request asked for help writing a resume for
a job. Well as we know it is critical to be both more specific
and have a strategy in mind for narrowing down options.
The first draft of the resume was sent as an attachment. It
revealed that the grad student was at “square one” of his
search. He inserted some relevant data into an online
resume platform without understanding the hard preparation
that needs to go into it.
A response email was sent with several attachments.
The email pointed out that
- multi-colored, underlined, fancy documents are not
well received for technical professional resumes
- the application should involve a well written cover
letter and other documents that would positively
separate your application from the other applicants.
- have a specific position in mind that provides the
keywords critical for inclusion in your documents
BOTTOM LINE: The process, timeline and goals are
not defined. So, as with the workshop planning,
creating a workable structure and organization will
be as important as developing viable content.
Academic world revolves around an academic calendar;
the rest of the world employs different time charts.
Job searching is often a full time effort usually out of
sync with the environment you are in.
Did you view the Netflix video on AlphaGo defeating
the top Go player in the world? I saw it this week. It
may be time for us to seriously consider using software
to design organic synthesis routes.
We live in a fast paced world with many unexpected
directions and influences. One item that can keep us
moving forward is optimism from leaders in our
organizations. We highlight a whole issue of a
COMPUTER ALGORITHMS FOR ORGANIC SYNTHESIS
software to optimize synthetic route in Aldrichimica
Acta in a recent issue. He highlighted Milipore
Sigma’s purchase of Grzybowski Scientific Inventions
organic software tool.
that it has become more figuring out what to synthesize
rather than how to synthesize particular molecules
based on a discussion of an Angewandte Chemie
OPTIMISM IN LEADERSHIP
Think about what helps us move forward…optimism
is a force multiplier, as military leaders say….
Fast company highlights over a hundred ways
cited leaders supply leadership. When I read
the methods most are what many of us would think
of ourselves. Read through it to see how you feel your
leaders are providing leadership….
- don’t overthink - attach meaning
- grow from setbacks - wow your customers
- listen - let your actions speak for you
- play nice - obey the golden rule
- focus - nix multitasking
- go the extra mile
When you are in various career paths your
activities tend to place you in a silo of activities
to meet agreed upon goals. You develop and
use tactical skills to improve things, to identify
things and to make or combine things. You may
also use SPC or DOE to identify problems or
Leaders will do this. However, they also develop
strategic thinking. Jo Miller’s article,
addresses some of the unique features of the
strategist and the tactician, including:
1. Shift from day-to-day thinking to years ahead
then work backwards from goals, like in a
2. Work with groups outside your limited chain
of command. Learn their SWOT (strengths,
weaknesses, opportunities and threats) for longer
term to see where there is commonality to
engage and collaborate. Ask if you can help
3. Look for areas to change for the better–
transformational change. Where tacticians
chip away at goals and do not threaten
the status quo, strategists involve change and
build new skills.
Thus, change your time horizon, broaden your
scope of influence, and seek out transformative
changes. It is an article worth reading.
Recently perused another insightful book by Barbara Oakley,
called “A MIND FOR NUMBERS: HOW TO EXCEL AT MATH AND
SCIENCE”, Tarcher Penguin, NY 2014.
I enjoyed reading new ways to learn things, especially related to
our fields of math and science. I like to compare other people’s
thought processes. Barbara Oakley has given much thought
to this process :
- Take pauses and breaks in my learning [so my brain makes
- There is a concentrated and a diffuse mode [nice! I can relate
to that. Especially the thinking process while running or
driving to a place where I have been before…]
- my working memory is now shorter, it seems. It is about
4 items. But what I can do is repeat the focused learning steps
and each time the process seems to be easier.
- Chunking: a key learning tool–. Get to the key things you
want to learn and “chunk it” using the focused, concentrated
mode of thinking. Chunks are built on focused attention,
understanding the basic ideas, and gaining the big picture.
- Habits are based on 4 steps, adding one to Duhigg’s model:
Cue – routine — reward — the Belief
- Memory tricks include: combining things in different ways;
use metaphors of natural, common, and usual things;
repeat what you wish to recall;
use stories and little memory sayings and songs.
writing things down and say things out loud.
- it is more important how you think, than what you know.
Filed under: Recent Posts
, Observ. Trends
Posted by: site admin
@ 9:42 am
Thank you for reading the NESACS Blog for Career Management
and Development. I appreciate your interest and following. This
blog provides independent concerns, information on career paths,
directions on professional behaviors and job search trends and
This year we outline major subject areas covered:
Public Relations Documents
Historical Trends and Economics Influences
Public Relations Documents. Resumes
This blog post reflects the position that the ACS needs
to develop an on-going Subject area regarding the
Economics of our Enterprise, just like Chemistry and
the Law, the Environment, and Education.
describes the need…”The system is rigged. Companies
are forced to eliminate workers not by the market of
real goods and services where supply and demand set the
right price, but by the commands of financial markets,
where hope and greed too often set the price.”
the decline of corporate R&D by measuring the decline
of technical papers–
‘Corporations in the US are spending a diminishing portion of their R&D budgets on research. The share of basic and applied research in corporate R&D has tapered from 28% in 1985 to 20% in 2015.
Corporate representation in the scientific literature is also shrinking. In an analysis of publications authored by publicly traded US companies in the Web of Science database, we observed that the annual average number of papers published per company fell from around 25 in 1980 to less than 10 in 2010. The drop was visible across a wide range of industries and most pronounced among firms with established research programmes, for which the number of publications fell by as much as 65% between 1980 and 2006.’
Detailed information and discussion includes:
1. the decline of retained earnings
2. using algorithms to make decisions
3. intrusion of fake news, fake growth and bots to influence decisions
4. use of polls with uncertain questions and populations and decision criteria
5. professionals reduced to under 29-hours population
This is a critical topic for emerging chemists,
people indifferent stages of their careers and our
professional organization aiming to serve its members.
Previous years’ lists
This year I will attempt to link readers to discussions of some of the
books that follow in this blog.
Maria Konnikova THE CONFIDENCE GAME: WHY WE ALL
FALL FOR IT. EVERY TIME, Penguin Random House NY 2016
Thomas L. Friedman THANK YOU FOR BEING LATE Farrar
Stevens and Giroux NY 2016
Yuval Noah Arari HOMO DEUS: A BRIEF HISTORY OF
Robert Cialdini INFLUENCE THE PSYCHOLOGY OF
PERSUASION Collins division of HarperCollins NY 1994
William Strauss, Neil Howe THE FOURTH TURNNG: AN
AMERICA PROPHECY Broadway Books, NY 1997
David Livermore, THE CULTURAL INTELLIGENCE DIFFERENCE:
Master the one skill you can’t do without in
today’s global economy,
American Management Association, NY, 2011
Adam Alter, IRRESISTIBLE: The Rise of Addictive Technology
and the Business of Keeping us Hooked,Penguin Press NY 2017
Rudolph W. Giuliani with Ken Kurson, Leadership, Miramax
Books Hyperion NY, 2002
Lisa Randall, KNOCKING ON HEAVEN’S DOOR: HOW
PHYSICS AND SCIENTIFIC THINKING ILLUMINATE
THE UNIVERSE AND THE MODERN WORLD
Robert Colville, THE GREAT ACCELERATION: HOW THE
WORLD IS GETTING FASTER, FASTER Bloombury London NY 2016
Michael Breus THE POWER OF WHEN: DISCOVER YOUR
CHRONOTYPE AND THE BEST TIME TO
ASK FOR A RAISE, HAVE SEX, WRITE A NOVEL AND MORE,
Little Brown and
Company NY 2016
Alan Alda IF I UNDERSTOOD YOU WOULD I HAVE THIS
LOOK ON MY FACE RandomHouse 2017
Barbara Oakley, MINDSHIFT BREAK THROUGH OBSTACLES
TO LEARNING AND DISCOVER YOUR HIDDEN POTENTIAL
Tarcher Peregre Penguin Random House 2017
Just finished a book by Brendon Burchard– High
Performance Habits: How extraordinary people become that way, Hay House, 2017
that addresses a consultant’s approach to look for
ways for mid-career and later professionals to increase
curiosity and genuine self confidence.
It differs from the more common “instruments” that reveal
to you something about yourself– strengths, MBTI
values, behaviors, etc. providing‘ideas about the correlation between motivation - high
performance and alignment with values, clear intentions
and higher purpose. It can help you figure out how to
redefine your goals to better align with your true
” [in a review…]
The short story that is valued to share what he writes on
developing influence and expressing courage.
Where early career professionals seek certainty,
others benefit from action steps they can adapt
to and separate emotions from feelings. It is a
self-help contribution that some may find to provide
Innovations in the way we present ourselves, our
research and technical work should impact how we
format and what we include in our CVs for academic
General guidelines for having
- the document be in screen-readable sized font,
- your name on each printed page with a page number,
- keywords that reveal that you understand that you
meet requirements (musts/wants) of the position being
- your experience section state accomplishments led
by action verbs
- sufficient information to evaluate your academic
credentials and accomplishments (your thesis and adviser,
titles of presentations, patents and articles)
are certain. Just as the essential need of a signed cover
letter that cites all the documents in your package.
Reviewing so many documents usually means that
they are in electronic form and items should be digitally
While several references suggest Purdue’s Online
Writing Lab and registration in ORCID
provides items to consider including as topics.
In addition to those, it is now important to include
web-pages, blogs, open access articles on both technical
and topical interest, Internet commentaries, and
appropriate communication contact points (texting,
More and more academic position applications will ask
for teaching philosophy, diversity statement, research
proposals, list of publications, patents, and presentations
and list of references. All of the information should be
appropriately integrated to support each other.
Of interest to many academic positions is seeing your
contribution and participation in “service” to department,
university and field of endeavor and presentations to
organizations and audiences outside of your main field.
Special mention should be made about CVs for outside
the US. If you are seeking positions in Europe, you should
We recently observed close friends living in CA who lost
their home and most of its contents to wildfires. Another
friend was overtaken by back pain making it difficult to
work. A third friend lost her husband suddenly.
This entry offers some ideas for actions you can do
at separate stages in your career.
- monitor daily your credit card and financial records,
noting unusual events. Have an action plan ready–
phones or cars
. Don’t wait for the unfortunate event to happen–
have paid up insurance, contact numbers organized,
detailed information to provide
- record retention file guidance retention
1 year: payroll stubs, bill statements
6 years: income tax records and related forms
7 years: critical slips, statements and cancelled checks
Permanent: investment records, pension papers, insurance
policies, contracts, personal- birth certificates, military,
marriage, divorce, adoption, naturalization and citizenship
- always enroll in substantial disability insurance
- continue all the early career record-keeping
- formulate a document location spreadsheet, what is in
your safety deposit box
- have a list of people and institutions with their contact
information for banks, brokerages, lawyers, physicians
- formulate a will, powers of attorney, and care for
children: instructions who would raise them in your
- organize important family photos, papers and records
CLOSE TO RETIREMENT
- visit trust attorneys and determine who you would like
to represent you
- interview and work with a financial adviser
- organize a checklist for what to do when a loved one
dies [see comment]
One of the leading skills that we take away from our
experience, education and learning from others is
“articulating thoughts” in letters. Notice the specificity
at the end of the sentence. [Many sources point out
that articulating relates to speech, lucid is more to
tuned to writing.]
Articulating thoughts in writing means that there is a
specific goal for your letter, whether
you wish to submit to a journal editor
, or filing an interest or complaint with an authority
encapsulates barriers to lucid
writing identifying four hurdles:
- cultural differences
: while it is easier to describe
international professionals working in American
enterprises, I have found manufacturing organizations
have “time critical” focus that is not present in R&D,
Observe and pay attention to words used and timeliness,
intent and action.
- verbs, active/passive voice and word order:
interpretations and meaning can vary from person to
- finding the right term: so often loss of specificity
can lead to undesired outcomes
- anxiety can lead to including unrelated information
due to uncertainty. Joining organizations like
Toastmaster International may prove to be a growing
In most cases good letter writing open doors to many
opportunities as well as the goal for your writing.
Keywords, knowing how letters are received and
recorded (sometimes documents are screened by
software before humans scan them), and who and
how letters are addressed (formal is more often
appropriate) are take-aways for good letter writing.
Filed under: Recent Posts
, Observ. Trends
Posted by: site admin
@ 3:54 pm
Recently read in interesting article on graduate education in
STEM fields by Nick Wingfield. the article attracted over 400
comments in a couple of days. The comments came from many
- financial disincentives for US citizens due to loan debt
- popular culture that creates negative attitudes for higher education
- many employers do not value higher education
- various political decisions to decrease government funding
- masters degrees are valued, but companies do not reward with
high enough salaries for the added time and training, over bachelors
- US students see it is not worth the effort and time to then be
competing with international H1-B holders with masters
- international students may sometimes have financial backing
outside US and university sources
- undergraduate preparation for employment and graduate school
fails to deliver critical thinking skills, articulation and working in
teams in problem solving
- work ethic American students is not well developed; western
culture is sold on winning, getting something for nothing, self
importance and sidestepping the law and rules.
- many university professors sell their research to unprepared
students who do not have the understanding to ask good questions
You learn and train in a wide range of technical skills,
develop writing ability creating public relations documents,
perfect public speaking and presentations in universities.
Do you get an introduction into solid financial practices
and decisions when you start your career? From a number
of recent interactions I sense most don’t have those
conversations or know people they can feel comfortable
Some situations, for example:
- start at a position and get reduced in staff in less than
- decisions at sign-up starting a position at the new
to mind. The last hits home — money is not an end in
itself, it is a means to create personal satisfaction and
value. Leading among the ten items are:
1. figure out your required and optional expenses
2. include creating an emergency fund, insuring yourself
and life essential properties
3. manage your loans, payments, and credit record.
The time value of money can be estimated by the
The financial world is changing constantly. The recommendations
and rules of the past in general may not be applicable.
Think 401Ks, IRAs, pension plans, how you use tax returns
and estimated tax payments.
Create a “financial notebook” for yourself as a continuing learning
tool. Learn from your mistakes.
Seek financial counselors or mentors you can go to.
If you work for the federal government, student loans can be
Beware of becoming overly dependent on algorithms for
offered seven helpful tips useful at all ages.
Did not know which title intro fits better: ‘Watch-Outs’ or
‘Technical Trends worth noting’ as I start this entry.
Last evening a local library sponsored a stimulating
discussion on weather changes influenced by arctic sea-ice
Her presentation offers a clear-minded assessment of
observations of Arctic sea-ice and land-ice losses. They
impact winds in at least three ways and ocean
levels in as many ways through combining impacts.
[you never know how these links display!]
where she is the third speaker.
She describes three effects of the loss of the Arctic sea-ice cap
- weaker steering winds
- wavier jet stream
- stagnant formations of wind flow (resulting from jet
On top of sea ice recession, land-ice loss due to thermal
effects due to less reflection of solar radiation (Less ice,
polar cap is darker and more absorbent) raises sea levels
and enhances storm water surges in coastal regions.
Her talk last night ended with forecasts for future
scenarios that point to the need for important changes
in global behaviors, changing populations settling and
migration patterns and serious infrastructure redesigns.
[Several of these are pointed out in the Wilson Center
One of the crucial measures of developing research programs
is keeping in touch with new ideas and combinations with
new equipment and theories.
Several career paths place credibility of achievement on
publications [publications in peer reviewed publications].
How this is measured with Internet publications is not patently
obvious or at least consistent from one organization to another.
Nonetheless several sources of online publications are appearing.
provides global access and outlet to classified topic
ChemRxiv is a Figshare
product offers rapidly transmitted
of one-page preprints with a promise of tools to detect plagiarism.
[open API or via OAI-PMH].
to evolve from the commercial and professional society
journal paradigm. It will be important that strong professional
ethics are articulated in this evolving medium and there is
a viable enforcement mechanism for violations and dealing
with grey-area issues.
We can gain insights into various career paths by interrogating
other fields and applying their approaches and findings.
In reading some Native American history
, the contrast in
the sense of the meaning of time was offered [James Wilson,The Earth Shall Weep
]. The cultural driven Indian nations
regarded time as cyclical returning to seasonal interludes,
whereas European cultures brought in a linear perspective of
distant past-past- present-future. The European culture sliced
time up into eras and time spans and measured time with
smaller and smaller intervals.
Taking a wider view, Lisa Randall [Astrophysicist] discusses
the critical notion of “scale” which informs Physicists the range
of lengths, time intervals, or energies that are relevant for any
particular investigation and is critical to the understanding of
By partitioning the universe into different comprehensible
sizes we learn that the laws of physics that work best are not
necessarily the same for all processes. Indeed the degree of
of precision you desire determines the scales you choose.
For a given problem we use an “effective theory.” This points
out the concept that the month-day-hour-second-nanosecond is
just a cultural interpretation of celestial observations from
which it was derived and the world as different cultures displays
“scales” describing different “effective theories.”
Do not expect your scale to be uniformly applicable for all
problems. Science offers an evolving body of knowledge, as old
ideas get incorporated into more fundamental theories and science
proceeds with uncertainty at the edges.
As humans, we find shortcuts almost part of our nature. So
a decade ago exomes [shortened genome sequences] were sought
in clinical investigations of mendelian disorder studies. They
offered lower cost approaches. This hypothesis more likely
confirmed that shortcuts more often lead to incomplete or wrong
directions as biological systems are complex.
routine as just another tool as researchers dive into germline
genome editing. Dozens of organizations want to fully weigh
in on public funding to repair a germline mutation in human
embryos [9-1-17, GENengnews.com]. Then, alternate approaches
such as mouse models
might be oversimplistic in expecting
organism wide duplication.
This points to Lisa Randall’s observation that leadership
needs to push forward in asking the right questions, defining
the real problems, and identifying promising routes to
progress by solving smaller issues which turn out to be
clues to the bigger issues.
ANALYST SALARIES AND COMPANIESLC/GC
completed and published a 2017 salary survey and
company listing that job seekers in the chemical analyst
career track will use.
I received a request from PP after he received a long
sought after job offer. He accepted the offer which he
pointed out included a $2000 relocation reimbursement.
“…Since this is my first industry based job, best
professional practices to follow as a new employee.
One item is the company has not followed up on its $2K
relocation allowance, which they offered during phone and
Other things not mentioned in the hard offer was processing
my O-1 work visa.
I am expected to relocate in early November. Please let me
know what you think about my relocation allowance?”
1. HOW TO ACCEPT AN OFFER
It is critical to understand your critical first step in accepting
a job offer. Besides signing the appropriate document, you
should devise an acceptance letter that re-affirms key elements
of the offer letter agreement and items that were discussed in
all the interviews and information exchanges. This should be
sent either at the same time as the acceptance documents or
Included in the letter is a request to know a direct contact person
to whom you can consult with issues, questions and concerns.
You should be able to contact them at any time and feel
You should ask for a company annual report and employee
Clearly, this acceptance letter would specifically address
relocation and working visa processing.
2. RELOCATION INFORMATION
should be confirmed orally and confirmed in writing:
- househunting, including transportation, hotel and meals
- costs of selling and purchasing, including closing costs,
commissions, legal and recordkeeping expenses
- Position searching help for spouse
- travel expenses and temporary housing for the move
- Temporary housing in cases where the home is not
- moving company expenses and logistics for packing
loading, unloading and unpacking, as well as insurances
Please realize that the details of the relocation policy
need to be confirmed and in writing. Also it is critical to
confirm the specifics of what forms, receipts and
timing of submission / reimbursement in advance.
I recommended that PP should not be hindered from
asking for information and suggestions at any time.
A more comprehensive relocation benefit discussion
Not to be lost in this discussion is the tax breaks you are
entitled to for job change as long as it involves a move
of employer greater than 600 miles. Please note that if
the job search occurs over a significant period of time
with various expenses they can all be claimed, but you
are responsible for keeping receipts (credit card
documents may be enough, if accompanied by expense
3. VISA DISCUSSIONS
You should not shy away from pursuing a firm understanding
of responsible people, timelines and your role in employment
papers. This has been a topic in this blog. We know the
visa situation has changed and will change again so it is
critical to be well informed and have a back up plan.
Visiting an experienced technical professional, I asked
how he would help people who are thinking of a consulting
career.. He gave me a text by William Cohen, “How to
Make it big as a Consultant.” Then we discussed some things.
The Cohen book was more than 30 years old and did not
include any Internet related nor association-network approaches.
In Cohen are listed direct methods for contacting customers–
1- direct mail
2- cold calls
3- direct response ads
4- directories and yellow pages
5- former employees and directors.
So he does not get into push pull marketing so much in the
Internet age. It all seems to be “push” marketing. It is
confirmed by the “indirect methods”…
a- speaking to groups
c- professional associations
d- articles and books
e- letters to editors
f- teach a course and lead a seminar
g- public releases and broadcast releases.
These are all still applicable, but likely not relevant!
Clearly having a proactive web page, linkedin page and
pull marketing strategy is not known in 1985 when the
It is not an easy task and one that evolves rapidly.
Now there is something in addition to learn from this
exercise….check the publication date of the book, and,
see if there is a more recent edition. There is in this