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From the Northeastern Section of the ACS, focusing on career management and development
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10/20/20
TIP Software defects in FAKES
Filed under: Recent Posts, Observ. Trends
Posted by: site admin @ 7:58 am

https://www.cnn.com/interactive/2020/10/us/manipulated-media-tech-fake-news-trnd/

We need to be aware that various actors can manipulate
audio and video files for their purposes, not truthworthy.
The article helps us see how to detect defects.
Worth reading and learning.
comments (0)
09/21/20
TIP COVID Related Issues Directions
Filed under: Recent Posts, Job Offer (Situations), Legal matters, Observ. Trends
Posted by: site admin @ 8:21 am

Read a timely contribution from Al Sklover, labor and 
workplace legal expert on Navigating Covid-19 related
Issues at Work.


He describes:

A. Request Information about the Workplace Safety
Measures Your Employer is Taking for Covid-19

B. Request an Exception, Modification or
Accommodation for Your Covid-19 Related Health or
Family Circumstances

C. Request Information, Forms and Procedures to
Take an FMLA Leave of Absence for Covid-19
Related Health  or Family Circumstances

D. If You are not Going Back for a Covid-19 Related
Reason, Consider Using an “Involuntary Resignation”
Letter to Preserve all of Your Options

E. If Applying for Unemployment Benefits, Explain
the Safety and/or Health Reasons You Are Not
Returning

F. If You are not Going Back for a Covid-19
Related Reason, Consider Requesting a Severance
Package

As always, Sklover’s blog contributions are most helpful.

comments (0)
09/14/20
TIP Senior Checking Accounts at Credit Unions
Filed under: Recent Posts, Networking, Mentoring, Observ. Trends
Posted by: site admin @ 5:35 am

We were at the last checking book for our credit union
account.  On the top of the book is a reminder sheet to
order the next checks at an email address.  So I went
through the filling the form exercise and it would charge
me more than $30 for plain checks.

.
That seemed much to high.  So I phoned the credit union
office.
.
Sandy, the representative , asked for our ages and determined
that seniors do not have to pay for new checks when ordered
through them.  I googled senior checking accounts and 
determined that this is a common practice.

.
As you approach your senior years and your parents do,
contact your credit union and ask for senior checking account
checks.
comments (0)
09/09/20
That Used to be US
Filed under: Recent Posts, Interviewing, Mentoring, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 10:38 am

Have you heard of that book?

No, well, I am here to tell you you are missing out on a real ice-breaker
of a nonfiction written by Tom Friedman and Michael Mandelbaum.
For decades there has been a struggle between the American economy’s
desire to constantly increase productivity and the desire to maintain
blue-collar jobs.  We watched

 - as more machines and cheaper workers replaced
American manual laborers
 - as loss of blue-collared jobs were
compensated for by creating white collar jobs
 - as we see the hyper connected world
threaten white collar jobs

We do it by inventing new white collar jobs, which requires
more start-ups and better education.

EMPLOYERS SEEK
Workers who can think critically, who can tackle nonroutine complex
tasks, and who can work collaboratively with teams located locally and
globally.
Critical thinking has become the basic price of admission.  Look for
proven ability to innovate.
Innovation is more than conceptual thinking.  It comes our of working
with the problem.  Working with the materials, on the line, seeing a
problem and devising a solution.  Every employee is part of the
process of continuous innovation.
EDUCATIONAL TRANSFORMATION REQUIRES WHOLE 
COMMUNITY INVOLVEMENT.
Graduation from high school is not enough.

Six improvements are proposed:
1. better teachers and better principals
the quality of an educational system can not exceed the 
quality of the teachers.  A principal recruits and retains great teachers.

WE NEED A NEW EDUCATIONAL ACADEMY MODELED 
AFTER MILITARY ACADEMIES.
Great teachers make the difference.  Colorado can be a model
for educational improvement
Education needs its “Tuskegee Moment”- prove that children can
compete with the world’s best.

2. more involved parents that demand more in children’s education.
3. politicians who push to raise standards
4. neighbors who invest in schools even if their children are not there.
5. business leaders committed to raising educational standards 

FRIEDMAN AND MANDELBAUM URGE
As globalization and IT merge, expand and advance, old
categories of developed and underdeveloped will disappear.
The world will be divided between high-imagination-enabling
countries that encourage and enable imagingation and
those countries that simply fail to develop people’s 
creative capacities and abilities to spark new ideas and 
nurture their extra special features.

Add to the three R’s of education– reading, writing and arithmatic
with the three C’s–  critical thinking, effective oral and written
communication, and collaboration.


comments (0)
08/26/20
TIP Beware Passport Renewal Scam
Filed under: Recent Posts, Mentoring, Legal matters, Observ. Trends
Posted by: site admin @ 1:50 pm

Several sites recommend looking in to your passport expiration
date.  If less than a year, now it may be a good time for there are
concerns that delays may be in store.

.
One of us was close to that timing and googled passport renewal.
She went to the site and printed the form with her data.  At the
bottom of the page was a form to pay a fee.  ALERT.  There is NO
fee for the passport renewal form DS-82!  She paid it and learned
that it was a scam.
.
https://www.consumer.ftc.gov/blog/2017/07/avoid-international-travel-document-scams
.
Our immediate action was to contest the credit card charge (which also
had a foreign transaction fee included.  This is a further sign that it is
a bogus charge.).  Please be alert and not deceived by this.  
.
There is a fee for a new US passport and renewal.  [$110′  It is
sent to the passport renewal address.
3 comments
08/25/20
TIP Communicating Your Science
Filed under: Recent Posts, Position Searching, Mentoring, First Year on Job, Mature professionals, Post-docs, Observ. Trends
Posted by: site admin @ 8:43 am

It is not enough to do good research on topics of interest and
importance.   You need to formulate a strategy to present your
work so that it is read by a wider  audience and referenced
as a meaningful contribution.

S. Muransky contributed a thoughtful piece on considerations
https://axial.acs.org/2017/04/24/highly-read-chemistry-research/
including:

-  attractive title”\
-  storytelling introduction providing implications 
-  broad access (I am a supporter of open-access.  Also, provide
independent links in your online presence sites to google docs,
for example.)
outreach (this is not often promoted in science communities.)
The author wrote:
“…seek out readers.  …Reach out to potential audiences…
It is important to take the time to help a general audience 
understand the bigger picture of whatever you do …social media,
local media, professional media.”
Broad outreach can yield interviews and support future attempts
to scientific collaboration and application.

  
comments (0)
08/11/20
TIP Job Loss Follow up actions
Filed under: Recent Posts, Position Searching, Mentoring, Mature professionals, Observ. Trends
Posted by: site admin @ 4:58 pm

We are into the 6th month of the Pandemic that affects
all industries and the chemical enterprise, including
universities and funded research.  While I could list several
things to do,

The ACS does a creditable job in the following link.
https://www.acs.org/content/dam/acsorg/careers/jobsearch/jobloss/coping-with-job-loss.pdf
Please consider three related things regardless of what stage
your career is in?
  1.  Be prepared for a job loss or unexpected job change.  
Regularly line up your public relations documents and digital
presence.
  2.   Continue to learn new skills and expand your abilities
new and emerging areas, in-demand strength areas and areas
where you know or have been advised you need improvement.
  3.   Extend a helping hand to others.  Let them know you are 
there for them.  Work hard at it, as it is amazing how much this 
will mean no matter where you are in your career growth path.
[mentor others, offer strong recommendations, promote people
for honors, awards and honorary designations, if you are authoring
a technical journal article consider mentioning recognition of 
a teacher or mentor]
1 comment
07/15/20
TIP Independent Academic Consultant
Filed under: Recent Posts, Position Searching, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 7:39 am

NOT REAL Career Management Alert

Received an email recently that you might delete as

not in your best interests…
FROM  

mirhashah4@gmail.com via gmail.mcsv.net 


 ”Hello there,
 
Hope this mail finds you in the best of your health.
I am Mirha Shah, an independent academic
consultant. I provide assistance to higher-education
level students in the articulation of their dissertations
and thesis. I connect them with the published
scholars of their fields.

These scholars help you out in:
Moreover,….”

This is the second recent scam this blog alerts you to
be aware that it seems to be spreading at this uncertain and
potentially devastating time in our careers…
comments (0)
07/04/20
TIP Academia.edu
Filed under: Recent Posts, Position Searching, Public Relations docs, First Year on Job, Mature professionals, Legal matters, Observ. Trends
Posted by: site admin @ 8:35 am
I get bombarded with you have been cited  notices
in one of my email accounts.  Then I received a half
off subscription email.  This is so common these
days, so I checked into it and share…
Is Academia Edu legit?
It is not. It is a for profit site, who managed to register the “edu”
domain name. They will take your papers (submitted for free)
then sell access to those papers to other people. They also
bombard you with “you have been cited x times” emails but
then you are blocked from seeing who cited you until you pay
a fee.
comments (0)
06/25/20
Chemistry Genealogy
Filed under: Recent Posts, Networking, Mentoring, Mature professionals, Observ. Trends
Posted by: site admin @ 5:47 pm

As mentioned in the last post, something that may be of interest
is for us chemists to learn about our heritage, our familial
heritage.

.
My Academic Genealogy follows the academic paths of my 
senior thesis adviser, Bob Alendoerfer, from SUNY Buffalo, and 
Ernest Grunwald, doctoral thesis adviser from Brandeis University.
.
https://docs.google.com/document/d/18f7-TzTzrYsf3Ro5LlaBWFQNmwsIFg6X/edit
.
My career path information is provided in the Linkedin.com
format, there.
Also, my career path found me involved in a number of
projects and departments for Esso Research/Exxon Research/
ExxonMobil and Polaroid Corporations, the University of
Connecticut Chemistry Department, and as a career
consultant/workshop presenter for American Chemical
Society.
Notable are:
Esso/Exxon   
     -Advanced Battery Project   Zinc Bromine Flow Batteries
     co-workers:  Bhaskara M. L. Rao, Paul Malachesky, Richard
                            Bellows, Tom Whitney, Augie Venero 
                                                 Lithium Ion Batteries
     co-workers:  B. M. L. Rao, M. Stan Whittingham, Bob Hamlen,
                            Joe Shropshire, Bob Thomas, Al Groman
     -Solar Photovoltaic Project:  Polycrystalline Silicon - Solar
     Power Corporation
      co-workers:  Jim Amick, Paul Maruska, Tom Feng, Amal Ghosh
      -Shear Thickening Fluid Technology for Oilfield Problems
      co-workers:  Don Siano, Evelyn Drake
Polaroid           
       Negative Manufacturing:  Silver Halide Emulsion Production
       co-workers:  Ed Brandenburg, Bob Woeller, Mike Riebe,
                             Mary Viola 
                                                  Lafayette Project
       co-workers:  John Cabral, Jackie Pires, Jack Horrigan, Nimi
                              Natan, Sandy Levine, Don Preissler
                                                  Six Sigma Projects
       co-workers:  Chuck Page, , Brad Pires, Barry Mahoney,
                             Freeman Chen, Emil Cuiczak, Mike Young,
                              Bonnie Ferreira, Project Bridge Teachers
                                                   Health, Environmental And Safety
        co-workers:  Dick Chandler, Dave Morreale, Mike Walters,
                              Sean Riley, John LeFevbre,  Dick  
University of Connecticut
       Department of Chemistry
        Colleagues. collaborators:  Amy Howell, Steve Suib, Patrick
                               Gordon, Doug Adamson, Marisha Godek, 
                               Chris Eustace, Brenda Eustace, Lisa Balbes 
                               Emilie Hogrebe                               
1 comment
06/24/20
BROMINE IN 21st CENTURY
Filed under: Recent Posts, Mature professionals, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 6:31 am

Let me pose an idea for Chemists that builds on the naming of
 the Periodic Table as the topic of the year a couple of years ago. 
 We all noticed that scientists volunteered a story about their
 favorite element.

.
Throughout my career Bromine has been a common
 denominator of research, manufacturing and enterprise.  So I
 have created a document telling its story that I have pulled
 together from a number of fields with a 21st century perspective…
 that entails knowing about toxicology, ozone depletion,
 biochemistry, and even geology and historical uses and abuses.
.
https://docs.google.com/document/d/18f7-TzTzrYsf3Ro5LlaBWFQNmwsIFg6X/edit
.
Bromine Timeline: 
 https://drive.google.com/file/d/1ByKKnWrieagmFJWSKxaZ86hw6ffvfg00/view?usp=sharing
.
I encourage others to create their own favorite element story and
 I will gladly list their perspectives in this blog.  [To my mind,
 CEN tried to give one page, edited views that missed a valuable
 opportunity to teach about advances and new notions.]
.
Another opportunity I wish to suggest people learning about is
 their “Scientific Genealogy”.  That could be not only the
 university department from which each of us attended and
 graduated from, but also teachers and their teachers, colleagues
 and their contributions.  Think about it and the value it would provide.
4 comments
04/09/20
USA Jobs.gov
Filed under: Recent Posts, Alternate Career Paths
Posted by: site admin @ 5:36 pm

Thanks to the reader who alerted me to USAJobs.gov
website change.  It is important to notify authors where
errors that can be corrected are located and what
should be done.

Thanks to the reader of the blog.
comments (0)
04/01/20
Electrochemistry in Space. Practical developments to allow humans to explore outer space
Filed under: Recent Posts, Position Searching, Observ. Trends, Undergraduate majors, Alternate Career Paths
Posted by: site admin @ 2:20 pm

Let me start by wishing all readers good health and
patience in the human struggle with the coronavirus
pandemic.  We wish it were not in our environment. 
Now that it is we need to work together to survive
and prosper.

.
We each have struggles each day.  Face them and
overcome them.  We are scientists and technologists,
all.  Let me tell you what I faced this morning with
my laptop, quarantined at home like many others.  I
was perusing the news and mail and regularly visited
websites this morning when I noticed my lithium ion
battery was getting low state of charge signals.  I had
the charger cord plugged in.  What was going on?
This battery was replaced two months ago with an unused
one online, not from Dell (They only sold “refurbished”
batteries for this laptop.);  it was installed guided by a
you-tube ‘how-to’ video and has been working nicely.
.  
What to do?  Go on line and see what others have
faced and done, right!  Accordingly, I opened the
computer up to wipe the electrodes clean.  While it
was sitting on my lap, I look down and the power cord light 
was not lit.  the plug had loosed from the socket and was
the root cause.
Lesson:  Look for root causes of problems before you go
too far.
.
Electrochemistry in Space
The latest issue in “Interface” brings us incredibly
thought-provoking articles that should move you to
take several looks.
.
The first uses the technology of ‘regenerative fuel cells
to explain the details of and action items included in
NASA patent of the utility patent US 7,410,714,
K. A, Burke.
[For all interested in a terrific series of technology
patenting please see 
www.iopscience.iop.org/journal/1944-8783/page/looking-at-patent-law-collection)
.
Nelson and colleagues reveal the technologies involved
in the life support system.
.
Cordeiro and colleagues show photos and descriptions
of a variety of sensor systems.
.
Bugga and Brandon nicely review the history of
energy storage 
systems 
that find their way into the decades
of space programs and pointing out the need for  
“beyond lithium” technologies
.
This is strongly recommended reading for people
interested in the science as well as future career
directions.
comments (0)
12/10/19
Resumes. Objective Section
Filed under: Recent Posts, Position Searching, Public Relations docs, Post-docs, Observ. Trends
Posted by: site admin @ 7:25 am

Trend that I noticed is not including an objective.

See:  https://www.cnbc.com/2019/12/09/dont-make-this-common-resume-mistake-here-are-examples-of-what-to-do-instead-says-hiring-ceo.html
I prefer seeing Qualifications which aim specifically at
the job description musts and wants.  The article suggests
this.
comments (0)
11/17/19
Recommended Reading. 9.
Filed under: Recent Posts, Mentoring, Leadership, Mature professionals, Legal matters, Observ. Trends
Posted by: site admin @ 9:23 am

David Brooks, The Second Mountain:  A Quest for a Moral Life,
RandomHouse, NY 2019

Rachel Maddow, Blowout:  Corrupted Democracy, Rogue State
Russia, and the Richest Destructive Industry on Earth, Crown, NY, 2019

David E. McCaw, Truth in our Times:  INSIDE THE FIGHT FOR PRESS
FREEDOM IN THE AGE
OF ALTERNATIVE FACTS, All Points Books, NY
 
2019

Timothy Snyder,
THE ROAD TO UNFREEDOM:
  RUSSIA, EUROPE
AMERICA,
Tim Duggan Books, NY
  2018

Preet Bharara, Doing Justice:  A PROSECUTOR’S THOUGHTS ON CRIME
PUNISHMENT
AND THE RULE OF LAW, Alfred Knopf NY 2019

Doris Kearns Goodwin, LEADERSHIP
IN TURBULENT TIMES, Simon &
Schuster, NY, 2018

Clint Watts, Messing with the Enemy:  SURVIVING IN A SOCIAL MEDIA
WORLD OF
HACKERS< TERRORISTS, RUSSIANS ANND FAKE NEWS,
HarperCollins, NY 2018

comments (0)
09/20/19
Career Management. 2019
Filed under: Recent Posts, Position Searching, Legal matters, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 7:03 am

For access to all of 2019 entries with links to the pages please review
the following listing.
.
Hot Buttons. Trade secrets  9-11
Hot Buttons. Cell phone hacking  8-21
Hot Buttons. Subscription
Model
  8-11
Hot Buttons. Where do
you get reliable data,
 information and conclusions
 7-29
Hot Buttons. Stress
in Grad School, Post-doc, and career
positions 
7-22
Hot Buttons. Women in
Scientific Leadership
Roles  7-11
Hot Buttons. Online
Presence
  6-23
Hot Buttons. Motivation underpinnings, Financialization
and Laws  6-3
.
References following Job Interviews  9-7
.
Legal Issues. 
Provisional and Utility patent applications
and C-I-P
  7-25
.
Watch-Outs 110.  H3+,
High Pressure Elements, Retractions
  6-14
.
Gig Economy. 
Scientific Writing Editing
Review 
5-26
.
Job Loss, Job Search and Retirement.  5-20
.
Tax Law Change. 
Relocation and :Grosss Up

.
Habits.  Top Four that
enhance your self esteem 
4-17
.
Artificial Intelligence. 
Best Jobs and Predictions  4-14
.
Update on Financial Record-keeping  4-12
.
Professional Profile 7. 
4-5  Technology Specialist,
Science and
Technology Patent LLC

Professional Profile 6. 
2-23  Senior Supervisor
Immunoassay
disease detection
 
Professional Profile 5. 
2-11  Policy and Advocacy Fellow
at
Society for Neuroscience

Professional Profile 4. 
1-21  Pharmaceutical Process
Research

Professional Profile 3. 
1-20  Field Application Scientist
Professional Profile 2. 
1-19  Medical Science Liaison
Professional Profile 1. 
1-15  QUESTIONS.  Applied energy
research
, Photographic production and process research, Adjunct
.
International Travel
New Requirements  3-27
.
Plan S.  OPEN ACCESS
journals 
3-25
.
Online Platforms
Suggestions from Clint Watts  3-16

Recommended Reading
8.  12-29
.
End of Year Career Management 2018  12-23

comments (0)
09/11/19
Hot buttons. 8. Trade secrets
Filed under: Recent Posts, First Year on Job, Mature professionals, Legal matters, Observ. Trends
Posted by: site admin @ 11:15 am

NYT takes up Google-Alphabet-Uber law suit against Anthony
Levandowski regarding trade secrets of files when he left in 2016.

.
The article reports:
The statute defines the class of proprietary property “trade secret” as
“any form and type of financial, business, scientific, technical,
economic or engineering information, including patterns, plans,
compilations, programs or codes, whether tangible or intangible, and
whether or how stored, compiled or memorialized physically,
electronically, graphically, photographically or in writing….
But for information to qualify as such its owner must take
“reasonable measures to keep such information secret and derive
independent economic value from its not being generally known.
.
The prosecutor must also show that transfer was done by improper
means, meaning theft, bribery, misrepresentation, breach or
inducement of a breach of duty to maintain secrecy, or espionage
through electronic or other means.  The statute does not define
reverse engineering or other lawful means as such.
.
Toxic chemical ingredient cannot be a trade secret (Metzger)
Withheld toxicological ingredient information opens possible
  medical treatment pursuit for employee exposure cases (LSU)
Trade secrets and OSHA (Polsinelli)
.
Finnegan describes in more detail than NYT some steps that the
owning company must take to protect the trade secret.  In rapidly
evolving industries not all the privacy steps are taken and documented. 
comments (0)
09/07/19
References following Job Interviews
Filed under: Recent Posts, Interviewing, Position Searching, Mentoring, Observ. Trends, Alternate Career Paths
Posted by: site admin @ 6:17 pm

One of critical pieces of data you must have ready in an interview
is a list of at least three references.

.
Along with this, please know it is critical to have asked those
individuals whether they are available to provide good references
for you.  To help them do their job, it is so critical to provide
a current CV or resume and with whom you have or will be
interviewed.
.
Recommendation references can be requested via mail and email,
 and 
also via email in a phone call where there is an actual
conversation between an interviewer and your reference.
.
I have known HC for nearly ten years where we have worked on
her career path search process.  Her goal from the beginning has 
been to work in a government research lab or federal department
as a scientist/ chemist.  After her Ph.D. she gained a post doc position
in a field related to pharmaceutical sciences.  A four year R&D role
and academic positions followed.  In each, she has come up to speed
quickly and made creditable contribution.
.
Earlier this year, I strongly recommended her for the academic
role.  To prepare me for this we had a telecon to help me develop
an understanding of her motivation and qualifications.  The process
followed where I wrote a supporting letter to the search committee.
Since I have not been a supervisor or co-worker, I perform as
a professional personal reference and provide a brief summary
of my background as a manager and interviewer and teaching
professional skills as a consultant and adjunct for many.
.
Ideal references need to provide your assets and specific examples.
So, it is important that you know he or she will be able to do
this.  Rank of the individual is less significant than their ability
and experience supporting your candidacy.  
.
If your reference is asked to conduct a phone reference
conversation, it may be a sign that your quite highly considered
for the opening and the conversation will “close the deal”.  So
it was for HC, there was a strong positive reaction to the interview
process.  Yet one of the other three references failed to respond.
This could be a situation where you are asked to provide three
references and where you add a fourth, just in case. 

References for professional positions, you should:
-  Have a list of four four professionals–name, title, affiliation,
address, phone (confirm the right one for interviewers to use), email.
(Senior level positions could require 5 to 7.)

-   Obtain permission and availability to provide a good reference
for you
-   Keep your references aware of your progress.
-   Send current resume, CV, cover letter and related documents to
your references.
-   Thank your references, letting them know you appreciate their efforts.
-   When leaving a position, thank your supervisor in that role for their
role with respect to you.
-   Consider greeting references with a holiday card in a personal, more
than casual way.
-  Understand providing a reference requires thought, time and know-how.
Find ways of professionally recognizing them for doing more.
 
3 comments
08/21/19
Hot buttons. 7. Cell phone hacking/identity theft
Filed under: Recent Posts, Mature professionals, Legal matters, Observ. Trends
Posted by: site admin @ 7:50 am

 Reader, whether on cell phone, laptop, tablet or
desk top, you may have a general preference, or not.  Yet,
most will use your cell phones for many communication
and data managing.  In fact you may even control
experiments via cell phones.

.
This post is not offering a recommendation for your choice.
It is aimed at alerting you to the real problem of losing
control of your identity by making public your cell phone
number.  
.
This is something you should carefully limit, like giving
out your id or password.
.
Online hackers are targeting cell phone numbers increasingly
as their use for many things increases.  An article by M.
Stokes highlights a half dozen items that may signal your
cell phone number has been hacked– shorter battery life,
interrupted performance, increased data use, uninitiated
calls or texts from your phone, and mysterious pop-ups and
activity.
-
The Stokes article outlines very nicely how you can be 
trapped into a cell phone hacking situation.  It is worth
reading.
comments (0)
08/11/19
Hot Buttons. 6. “Subscription Model” has taken over choices
Filed under: Recent Posts, Mature professionals, Observ. Trends
Posted by: site admin @ 7:41 am

Do you reckon how many situations you “choose” to accept
a subscription?  Your yearly membership in ACS– subscription
[how many years have you been a member?] , Marriott hotel
chain ‘elite’ member, Netflix subscription, Amazon ‘prime’,
New York Times online subscription, journal subscriptions
(both personal and institution).  Business has adopted the
model that individuals do not ‘own’ things, memberships,
and even personal items.  It is evolving to ‘things-as-a service.’

.
Tien Tzu and others have indicated a change to the time
dimension.
.
Forbes covered the subscription model in some detail showing
how they use AI and collect and parse your personal data for
increased sales without human interaction.
.
Marketing is different for ownership and subscription models.
Ownership is driven by getting you interested in one time 
purchase.  Whereas subscription marketing has 
  -streamlined purchasing, with the company knowing
everything about you
  -advertised easier returns and breaking off subscription,
if satisfaction is not met 
  -with the aim to keep you as a subscriber, there a regular
upgrades and improvements, new content and features
  -many subscription services allow you to pick specific
items for your needs and wants.
.  
Know that the chemical enterprise is already deeply 
involved in the subscription model.  R&D is likely to
be headed there.
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